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International Marketing is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level.It is also suitable for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal
International Marketing is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level.
It is also suitable for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.
The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice.
The course has many value added features including but not limited to; real-life learning through our live industry project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.
Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Students need second-class Honours degree or non-UK equivalent qualification in marketing or business. Business-related degrees should include some marketing component. Applicants without a degree but with significant work experience may be considered.
The University of Strathclyde is a first-rate institution, offering a diverse variety of postgraduate course options and fostering an inclusive university community, welcoming students from around the globe and from all types of backgrounds.
Strathclyde is a research-oriented university, delivering a transformative learning experience. It invests intelligently in campus facilities to provide a superb environment in which to study and socialise. Recent years have seen significant enhancements in campus infrastructure, with upgrades to existing departments, and many entirely new facilities.
The new state-of-the-art £60 million Learning & Teaching Building, which opened in 2021, includes cutting-edge teaching facilities, student support services and the Students’ Union.
Where you'll study
16 Richmond Street
Glasgow, City Of