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Course descriptionThe MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international
The MSc in International Marketing provides a specialised education in the international and intercultural aspects of marketing. It offers an excellent primer on the subject for students interested in the challenges of conducting business in an increasingly globalised world. The course equips you with a thorough, general preparation in international marketing strategy, and a unique offering of a rigorous introduction to the history, ethics, and politics of international marketing practice. This in turn, will inform your understanding of how international business is conducted at present, and is likely to change in the future. Ultimately, the course questions the idea that contemporary marketers ever work in a 'closed cultural context', and thus makes a strong case for the importance of an intercultural approach for all types of business.
The modules offered will provide you with a comprehensive introduction to the subject and on advanced matters of strategy and communications in intercultural contexts. You will have the opportunity to develop international marketing plans for existing firms in developed and emerging market contexts.
The course will equip you with the knowledge and competencies to critically engage with theories and practices of international marketing firms, as well transferable skills including communication, problem-solving, team-working, and the ability to conduct independent research.
Teaching and learning
You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.
You will debate on a key issue in international marketing practice during the first term, and produce real international marketing strategy plans in the second term. Throughout this process, you will work with others in professional teams. The decision-making skills learned through these projects, and throughout the course, have excellent applicability to real-life in an intercultural marketing organisation.
Your work will be assessed through assignments and examinations, plus a dissertation.
Careers and employability
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
Our MSc International Marketing's emphasis on general principles that can be flexibly applied provides an excellent preparation for students from any part of the world, interested in working in any international or cross-cultural context.
For a century, the University of Leicester has been home to great minds; academics, researchers and students who aren’t afraid to challenge the status quo, advance new practices, and develop a fresh way of thinking. Through the ground-breaking work of the university’s expert research groups, postgraduate students will tackle the emerging social, economic, political, and scientific issues head-on and set the agenda where others simply follow.
At Leicester, students are encouraged to break away from traditional modes of academic practice and are given the freedom to innovate, facilitating exciting cross-collaboration between university departments, and a multidisciplinary approach towards problem solving. The university incorporates both the sciences and the arts into its research dialogue, aiming to cultivate sophisticated solutions to the most complex of issues.