International Marketing MBA
Coventry University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

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Qualification

MBA - Master of Business Administration

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Location

Coventry University

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Study mode

Full Time

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Start date

MAY-25

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Duration

1 year

Course info

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Qualification

MBA - Master of Business Administration

Location

Coventry University

Study mode

Full Time

Start date

MAY-25

Duration

1 year

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Qualification

MBA - Master of Business Administration

Location

Coventry University

Study mode

Full Time

Start date

JAN

Duration

1 year

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Marketing
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Business & Management Studies
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Course info

OverviewThis exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to ...Read more

Overview

This exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.

Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.

Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

In addition to gaining academic skills and knowledge, MBA students have the opportunity to undertake a professional development programme designed to develop career plans, improve professional skills, and increase employability.

Course information

Put the high-level strategy behind your understanding of marketing. The skills you learn on this course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change.

Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.

This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.

Career prospects

Prepare to accelerate your career progression in international marketing – whether you take a holistic approach to all marketing disciplines or focus on a specialism of your choice.

This course will equip you with the high-level marketing, business and finance skills which employers are looking for in their future leaders. You’ll be able to pursue the professional, senior management and leadership roles which interest you in the private, public and not-for-profit sectors. Alternatively, you’ll have a higher chance of achieving success if you start your own business.

The international focus of your course means you could work almost anywhere. You could work for a multinational or a company which imports/exports, either in the UK or overseas. You’ll also have an excellent skillset for helping organisations to begin doing business internationally for the first time.

Key stats

Marketing
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
60th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
67th
What students say
KJ
Khalil Jibran
20 Nov 24

Best aspect is the global community it has and the worst is probably the..Read more

C
Chinenye
27 Nov 23

Coventry University is praised for its strong emphasis on employability, innovative teaching methods, and diverse student body. Its close links to industry, practical approach to..Read more

Entry requirements

A second class honours degree (2:2) or equivalent. Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Tuition fees

Students living in

Domestic

£22,550 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

Fee given is for 2021/22 entry. There may be slight increase in the year 2022/23.

£22,550 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

Fee given is for 2021/22 entry. There may be slight increase in the year 2022/23..

£22,550 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

Fee given is for 2021/22 entry. There may be slight increase in the year 2022/23..

IDP Connect

Latest reviews

Latest MBA reviews

MBA
MBA
International Marketing
KJ
Khalil Jibran
20 Nov 24
Master of Business Administration
Best aspect is the global community it has and the worst is probably the...
Read more
C
Chinenye
27 Nov 23
Master of Business Administration (MBA)
Coventry University is praised for its strong emphasis on employability, innovative teaching methods, and diverse student body. Its close links to industry, practical approach to...
Read more
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How MBA students rated:

Student rating
( 4.4) 12 reviews
5 star
59%
4 stars
25%
3 stars
16%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.2) 1,554 reviews
5 star
38%
4 stars
46%
3 stars
14%
2 stars
1%
1 star
1%
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Uni info

Coventry University
Priory Street Coventry Warwickshire CV1 5FB United Kingdom
Nearest train station: Coventry  0.4 miles away

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