Course overview

This course will aim to equip you with theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications and digital marketing.

• Sharpen your knowledge and skills by applying your learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects.
• Prepare for managing core marketing elements, by gaining exposure to the latest marketing practices across a selection of sectors within an international context.
• Explore the nature and implications of rapid changes in marketing and business.