Course overview

Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

• Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.
• Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.
• Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.
• Study the 18-month Extended Professional Practice route, to gain more practical insights and in-depth experience.

Careers and opportunities

On successful completion of the course, you should be able to:

• Critically evaluate the impact of contextual forces on marketing in organisations operating in the fashion industry, including ethical, environmental, political, economic, social and technological change issues; international developments and corporate governance; as well as the development, management and exploitation of information systems and their impact on organisations.
• Critically evaluate the fashion and lifestyle industries’ retail markets and customers: the needs of stakeholders, including, employees, sponsors or collaborators, or competitors and how to manage and develop these interactions.