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OverviewThe event industry is currently facing a wide range of issues – meaning that businesses now more than ever are in need of creative managers who can help them get closer to their customers through event marketing, or help solve the difficult issues facing the creative industries.As current members of the Association of Event Management Education (AEME) we follow industry trends closely, which is of increasing importance in the current climate. You will have the opportunity to examine
The event industry is currently facing a wide range of issues – meaning that businesses now more than ever are in need of creative managers who can help them get closer to their customers through event marketing, or help solve the difficult issues facing the creative industries.
As current members of the Association of Event Management Education (AEME) we follow industry trends closely, which is of increasing importance in the current climate. You will have the opportunity to examine actual business case studies, gain hands-on experience of managing real-life events and hear from industry speakers (subject to availability). You can further enhance your employability by undertaking a company internship* as part of your final semester Project module , which has seen past students work for various event venues and organisations such as Compass at the Ricoh Arena and Festival de Rocamadour in the Dordogne.
Professional experience option
This master's programme provides you with the additional option to apply for a professional experience opportunity during your first semester with us. The professional experience opportunity is designed to further develop your skills and knowledge with the aim of maximising your employability prospects.
This course gives you the opportunity to learn from tutors who have first-hand production experience within events. Where possible we hope to identify opportunities for you to gain experience of working with reputable event managers and venues (subject to availability, competitive application, meeting any visa requirements and additional costs may apply), putting theory into practice, while also making use of simulation exercises to assess the planning and running of your own events.
Open to graduates from a range of disciplines, including but not limited to event management, business management, sport management or hospitality management, our postgraduate course in International Events Management offers a global perspective of managing events to help to prepare you for potential management roles in event planning, promotion, delivery and sales, upon successful completion. We also seek to ensure that upon successful completion you have the skills needed to manage change and respond flexibly to the issues currently facing the events industry.
Careers in event management are diverse and upon successful completion you could work as an event organiser, conference centre manager or event marketing executive. You can also choose to specialise in certain types of events, such as exhibitions and festivals or sporting and cultural events.
The broad set of skills you should have developed, in the areas of business, management, marketing and finance, mean you should be ideally placed, upon successful completion, to move into more general management and marketing within the private, public and voluntary sector.
Applicants should hold an honours degree 2.2 or above in a relevant academic discipline, such as events management, business management, sport management or hospitality/tourism degrees. Applications from candidates with relevant experience, or with degrees in different areas, will be considered on an individual basis.
Coventry University is a well-established higher education institution located in the West Midlands. As the UK’s fastest growing university, and the 6th largest overall, Coventry offers students a wide range of postgraduate courses, award-winning facilities and an extremely high standard of teaching.
The main campus is in the heart of Coventry, a truly global metropolitan city with a diverse and dynamic student population. The university presently has over 13,000 international students enrolled, hailing from more than 140 countries worldwide. As the UK’s City of Culture (2021), Coventry can provide students an exciting roster of social and cultural events year-round.