Step into the multifaceted world of international business and unlock your potential to be at the forefront of the global business environment. Develop your skillset and explore the key areas of international business management so you can graduate with the business acumen to succeed.

Course overview

Our International Business BA programme provides you with the tools to master the fundamentals of the global business environment, focusing on the international aspects of the business world, and paving the way for a diverse range of careers. It provides an excellent education in international business, opportunities to develop practical real-world skills, and chances to broaden your international experience by studying abroad or learning a new language.

You will study marketing, human resource management, leadership, strategy and business operations to achieve a broad understanding of organisations and their functions. To strengthen your international business knowledge, you’ll explore topics such as international economics, politics, and society, global business strategies, cross-cultural communication, international trade, market entry strategies, and data driven decision-making in global markets.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Foundation Year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Your future career

The International Business Management BA at Keele facilitates progression into diverse careers, including roles in multinational corporations, international trade and finance, global marketing, and international development. Additionally, you will acquire universal skills highly valued by employers, ranging from developing a creative mindset and improving critical thinking to refining your overall communication skills. Combined with the confidence you will have built through our Professional and Academic Development program, you will be equipped with the skills for success.

Jobs that a graduate of this course could go on to do include:

Management Consultant

Chartered Management Accountant

IT Consultant

Sales Executive

Logistics Manager

Banker

Investment Analyst

Operational Researcher

Civil Service Fast Streamer

Marketing Executive

Statistician

Public Relations Executive

Duration of study: 3 years / 4 years with international, placement or entrepreneurship year