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Bachelor of Arts (with Honours) - BA (Hons)
Craiglockhart Campus
Full Time
08-SEP-25
4 Years
Select a course option
Bachelor of Arts (with Honours) - BA (Hons)
Craiglockhart Campus
Full time
08-SEP-25
4 Years
Select a subject
Select a an exam type
Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Marketing. Our innovative Intercultural Business Communication and Marketing Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector. You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to marketing campaigns. Intercultural Business Communication combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others. You will apply this understanding of culture and intercultural communication to different areas of Marketing Management, including social media marketing, digital analytics, consumer behaviour, branding and effective market research.
Why Study with Us1. Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours IBC and Marketing Management programme in the UK.2. As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study Intercultural Business Communication. 3. We are the #1 modern university in Scotland (THE World University Rankings 2023) and the #1 university in Edinburgh for student satisfaction (National Student Survey 2020-2023.
Exam type
A levelA level:
BCC Grades / Points required
Scottish Higher:
BBBC Grades / Points required
Access to HE Diploma:
D:6,M:39 Grades / Points required
International Baccalaureate Diploma Programme:
27 Grades / Points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):
H2,H3,H3,H3 Grades / Points required
Pearson BTEC Level 3 National Diploma (first teaching from September 2016):
DM Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
MMM Grades / Points required
Scottish HNC:
Pass Grades / Points required
T Level:
P Grades / Points required
Not currently available, please contact university for up to date information.
If you are eligible for an adjusted offer under our Contextual Admissions Policy, please see the ‘Minimum Qualification Requirements’ below.
Pass Access to HE Diploma in a related subject with 45 credits overall with minimum 39 Credits at Merit & 6 Distinction.
Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.
Grades H2, H3, H3, H3.
Minimum grades DD* (Distinction, Distinction*) or DM (Distinction, Merit) and A Level grade C or MM (Merit, Merit) and A Level grade B.
Minimum grades MMM (Merit, Merit, Merit) in a related subject.
Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.
With grade C or above in the core component.
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this fee has been confirmed.
£1,820 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.
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