This course is all about realising fantastic ideas in the real world. Our Industrial Design BA/MDes Degree suits creative and practical thinkers who prefer to learn through building and evaluating project-based challenges, with a technological understanding and less theory and quantitative analysis. There is a lot of project-based learning to test your skills on all aspects of the design process, from contextual design ideas to realising your concept in the form of a product prototype. This means you’ll be able to build a great portfolio of your best-quality projects, academic and industry briefs, and case studies, during your studies. You’ll have workshop training and will use industry-standard equipment and software to develop quality hands-on skills to become a maker. You'll have access to modern facilities that include dedicated design studios, digital sketching, extensive prototyping workshops, as well as electronics and digital fabrication labs. The practical knowledge you gain is transferable to industry and provides a head start for your future career as a creative designer and design communicator in the modern world. This course can be studied 3 years full-time or 4 years full-time with placement starting in September. The placement year helps you to prepare for the world of work and you’ll have a year’s worth of invaluable professional experience when you graduate. Our students have worked in both small innovation start-ups and multinational organisations such as Chanel, Dior, Disney, Dyson and Lego. Our students have the opportunity to study abroad. You could spend a term or a year in one of our partner universities via our exchange programme: Politecnico di Milano in Italy Delft University of Technology in The Netherlands, San Francisco State University in the USA and Institut Superieur de Design, ISD Bubika in France. New exchange opportunities are being developed with India, Canada and China.