Our Industrial Design BA (Hons) degree will equip you with the skills and understanding necessary for the design of physical objects and devices, focusing on form, interaction, experience, and manufacturing (including CMF – colours, materials, and finishes). The course develops specialist skills and abilities in the design and communication of ideas, interactions, and user experiences. It focuses on user research, three-dimensional design, product styling and form, the generation of prototypes and finished artefacts, manufacturing processes and CMF.Industrial Design emphasises the ways that products are experienced by users. Throughout the course you will be expected to apply your understanding of branding, future concepting and responsible design practice to the creation of future product service systems.This course shares many elements with the Design BA course. The distinct difference is that instead of having flexibility to select their design specialism after the first two years of study, students will be fixed to the Industrial Design specialism. It is great for those dedicated to Industrial Design specifically, and who want to develop specialist skills and sensitivity in the creative form and aesthetics of contemporary and future manufactured products.