Human Resource Management and Marketing BA (Hons)
University of Stirling
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

SEP-25

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Duration

4 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Full Time

Start date

SEP-25

Duration

4 Years

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Subjects

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Marketing
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Business & Management Studies
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A level
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Scottish Higher
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International Baccalaureate Diploma Programme
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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Location

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England
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Scotland
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Wales
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Northern Ireland
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Course info

Human Resource Management (HRM) deals with the management of an organisation’s workforce. Organisational success depends upon developing appropriate methods of: recruitment and selection; motivation; reward; training and development; grievance and discipline; performance management and career progression. Did you know? • Human Resource Management lecturing staff are regularly nominated by students for the Students’ Union’s RATE awards for excellence in teaching. Staff come from various academic ...Read more

Human Resource Management (HRM) deals with the management of an organisation’s workforce. Organisational success depends upon developing appropriate methods of: recruitment and selection; motivation; reward; training and development; grievance and discipline; performance management and career progression. Did you know?
• Human Resource Management lecturing staff are regularly nominated by students for the Students’ Union’s RATE awards for excellence in teaching. Staff come from various academic and employment backgrounds, bringing a rich variety of perspectives to their teaching.
• Staff research interests include: employee ownership, employers use of social networking sites in the workplace and employability and skills. They research in cutting edge industries such as banking and software.Their research is published in leading journals and contributes to prestigious edited books and textbooks. HRM also attempts to increase the organisation’s ability to adapt within its environment through broadening the skills of the workforce. As such, HR specialists also need to have a good understanding of the labour market and their organisation’s wider social, economic and political environments. The course has a focus that goes beyond traditional businesses to include the public and non-profit sectors, community and employee-owned organisations.Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within. Assignments are designed to enable you to draw on your personal experiences and apply your learning directly to the business world.Time management – you will learn how to manage your time more effectively through your active involvement in group projects as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework along with other University and extra curriculum commitments. Self-confidence – participating in every aspect of your degree will help build your confidence, both personally and professionally.

Key stats

Marketing
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
33/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
21st
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
53rd
Human Resource Management
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
100%
Average salary
Average salary
Source: UNISTATS, 2019
Human Resource Management graduate salary at this uni
£19,000
UK Human Resource Management graduate salary
£20,000
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
95%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£19,000
UK Marketing graduate salary
£20,000
What students say
S
Shasvitha
22 Oct 24

The place is too scenic. The most heard comment is, "it is all in HD quality. I am so so happy the moment I see this beauty and it makes turns the worst of the days into something..Read more

X
Xi
17 Oct 24

Everything is..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

BBB Grades / Points required

Scottish Higher:

AABB Grades / Points required

International Baccalaureate Diploma Programme:

30 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DDM Grades / Points required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£1,820 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Human Resources Management reviews

Human Resources Management
Human Resources Management
Marketing
S
Shasvitha
22 Oct 24
MSc Human Resource Management
The place is too scenic. The most heard comment is, "it is all in HD quality. I am so so happy the moment I see this beauty and it makes turns the worst of the days into something...
Read more
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How Human Resources Management students rated:

Student rating
( 4.4) 22 reviews
5 star
46%
4 stars
50%
3 stars
0%
2 stars
4%
1 star
0%

How all students rated:

Student rating
( 4.1) 1,203 reviews
5 star
33%
4 stars
53%
3 stars
12%
2 stars
2%
1 star
0%
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Uni info

University of Stirling
Grange Road Stirling FK9 4LA United Kingdom
Nearest train station: Bridge of Allan  0.8 miles away

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