Overview

Oxford Brookes has a well-established tradition of research in hospitality, tourism and events and is an internationally recognised centre of excellence in these fields. Our research in hospitality, tourism and events encompasses work on sustainable planning and development; experience design and customer experience management; organizational behaviour; digital marketing; revenue and financial management; strategy; entrepreneurship; consumer behaviour; stakeholder engagement and social impacts. Our colleagues working in these fields bring a range of disciplinary expertise, and our research promotes responsible business practice, while seeking to create positive impacts.

Learning and assessment

While every candidate’s exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:

• critically investigating and evaluating an approved topic
• undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
• developing and then implementing a rigorous and appropriate methodology for researching your topic
• demonstrating that your research conforms to all relevant ethical codes of practice
• extensive primary field research, analysis and evaluation.

Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.