Develop the ability to express your design ideas confidently, learn how to solve real-life graphic communication challenges, and graduate with a diverse and relevant portfolio.You will undertake practical projects across digital and print media, and learn about design principles and how to respond to user needs. Current projects include: brand campaigns, e-books and magazines, music packaging, newspapers, pictograms, wayfinding and sign systems, and websites and mobile apps. You will also enjoy a hands-on approach to design history through our renowned graphic design collections.You will learn how to communicate your design ideas clearly and persuasively through project reports and presentations. Essays and a final-year dissertation will develop your research skills and your ability to bring your ideas together. This combination of academic writing, problem-solving, and client-facing communication gives you a competitive edge in the employment market. You can also broaden your profile by studying abroad in your second year.We offer small-group teaching, accessible tutors, dedicated 24-hour studio spaces, and a hands-on approach to design history through our renowned graphic design collections. You will learn how to communicate your design ideas clearly and persuasively through project reports and presentations. Essays and a final year dissertation will develop your research skills and your ability to bring your ideas together. You will also have opportunities to collaborate with staff on research projects with real-world impact. The University of Reading is a top 10 university for graphic design (the University of Reading is ranked 6th in the UK for graphic design, Guardian University Guide, 2024). For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/graphic-communication-and-design-ug/ba-graphic-communication