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Bachelor of Arts (with Honours) - BA (Hons)
Greenwich Campus
Full Time
Sep 2026
3 Year
Our graphic and digital design degree takes a practical and theoretical approach to design to prepare you for careers in the creative industries.On our graphic and digital design degree, you will study topics such as typography and graphic design, branding and advertising, fine art, photography, data visualisation and the moving image. Technical workshops and other practical elements of the course will boost your creativity and help you master various aspects of design technology.Popular career options for our graphic and digital design graduates include roles in creative agencies, particularly those specialising in print, publishing, packaging, branding and interaction design, as well as those focused on animation and the moving image.
The course aims to enable students to critically approach the context in which art, film and design have been produced throughout the 20th century and up to the present day. On successful completion of this course a student will be able to: Demonstrate an understanding of key issues, concepts and terminology associated with Visual Communication; Construct a logical argument whilst critically investigating the historical, cultural, political and social contexts of the topic/object in question; Explore the integration of contextual sources into a piece of creative and reflexive writing.
This course combines both ARCT 1016 and ARCT 1003 (currently two separate 15 credit courses) into a single 30 credits course to run for the entire academic year. As such, it will allow for a more consistent approach to the content and teaching for students. In terms of curriculum, the course has been developed to address the issues of creating a fundamental knowledge of visual communication skills, as well as investigate the relationships between Art and Design. It is essential that students learn how to manifest ideas through experimentation and the physical act of making, while at the same time understanding the links between practice and research. This is best attained through an intensive studio based course, which utilises group lectures/critiques and one to one teaching to develop artistic skills, critical thinking, and personal methodologies.
Through this course students will be introduced to the key components of visual literacy including core design principles such as composition [scale/ contrast/ space/ reduction/ rhythm/ pace, et al] and basic craft skills [cutting/ folding/ printing, et al]. Studio culture will be developed as a key component of this course. Skills in visual research, concept development, sketchbook practice and material exploration will also be introduced. The students will also gain a base understanding of semiotics and image deconstruction.
This course introduces students to the fundamentals of typography and the structure, hierarchy and composition of the page. A series of lectures, workshops and studio-based projects will encourage students to learn about the detail, terminology and character of typography and the possibilities of typographic expression through exploration. Students will be encouraged to explore, to research, to originate and combine letterforms in a two-dimensional and three-dimensional space. This course also aims This module aims to introduce students to the historical context of 20th and 21st century typography.
This course was previously part of the DESI1117. Due to student evaluation and External Examiner feedback we separated the practical elements into a separate course. The course will help students to expand their network and links with the creative industries and will give them a more focused approach on their practice in relation to the real world.
The major purpose of this course is to offer students an opportunity to reflect on their main study subject through a current design context. Throughout this course students will have the opportunity to work with new people from various disciplines and they will be asked to consider the shifting role of design in relation to politics, anthropology, religion, sociology, science, gender, philosophy, economics and other areas, and to engage with contemporary cultural and social issues. The course also aims This module aims to provide case studies of decision-making in complex and unpredictable circumstances. At the end of this course students will be able to develop a critical understanding of the historical and current innovative debates, philosophies and practices, within the design disciplines. The course also will prepare them for the Practice Research Project in year three.
The course builds on the skills and theories introduced in year one and build on the strengths of the visual communication. It and provide a unified vision to the second year courses, enhancing industry and entrepreneurial awareness. It encourages lateral thinking in all briefs and an in depth knowledge of working in the larger design economies. Graphic Design, Branding & Packaging teaches students to extrapolate meaning from brand elements in order to innovate, communicate for, create graphic design and develop their design skills through branding.
The main objective of this course is This module aims to provide its students opportunities to respond to challenging, inspiring and stimulating competition briefs set by key national and international professional bodies (D&AD/RCA/ISTD) and prestigious companies (private clients or industry partners). Aiming to develop high standard portfolio pieces that represent real-life projects, students will be encouraged to push their ideas and further their technical ability. Briefs selected for this course will typically set challenges to create commendable responses to design problems through different channels, includes branding, advertising, editorial design, packaging, and interactive new media and/or transmedia.
In terms of curriculum, the course has been developed to address the issues of creating a fundamental knowledge of storytelling through motion graphics and kinetic image, as well as investigate the relationships between a physical and a virtual object. It is essential that students learn how to manifest ideas through experimentation and the physical act of making, while at the same time understanding the links between practice and research. This course encourages students to engage with the possibilities of narrative and sequence and develops their critical understanding technical expertise in this.
Placement Year
This course will replace the DESI 1099 in order to develop student?s understanding of wider design issues and approaches to the future of design. The course changed from a narrow practical and technological development course as the students felt that they wanted to explore more in depth future design issues. The course is building on the level 5 Graphics-led Experience Design course. The course will allow them to build their approach to design and experience through current philosophical explorations borrowing methodologies from a range of multidisciplinary practices. Beyond the instrumental, what is enabled when designers design with, and for, others? This new course will also motivate them for further studies in various areas that design is involved.
The main objective of this course is This module aims to provide its students opportunities to respond to challenging, inspiring and stimulating competition briefs set by key national and international professional bodies (D&AD/RCA/ISTD) and prestigious companies (private clients or industry partners). Aiming to develop high standard portfolio pieces that represent real-life projects, students will be encouraged to push their ideas and further their technical ability. Briefs selected for this course will typically set challenges to create commendable responses to design problems through different channels, includes branding, advertising, editorial design, packaging, and interactive new media and/or transmedia.
Today?s designers need to be highly adaptable individuals with the ability to move between different methods of work and professional situations. Developing a students understanding of design practice and the professional realities of the contemporary design industries, will allow them to respond imaginatively to a wider range of professional opportunities, which will become available to them on the completion of their degree.
112 Grades/points required
Not currently available, please Contact University for up to date information.
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