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MA - Master of Arts
Keele University
Full Time
SEP-25
1 year
Select a course option
MA - Master of Arts
Keele University
Full Time
SEP-25
1 year
MA - Master of Arts
Keele University
Part Time
SEP-25
2 years
Select a subject
Select a an exam type
Course summary The creative industries are now well-established as one of the fastest-growing and increasingly important sectors of the world economy, generating some $2,250 billion in revenues and representing 3% of world GDP, according to 2020 figures from Ernst & Young. Yet to manage creative activities and enterprises successfully requires both creative expertise and business acumen. Combining media, cultural, management and business studies, our course provides a unique insight into global media and culture from both a corporate and creative perspective. Delivered jointly by the School of Humanities and Keele Business School, it considers production, distribution, marketing, consumption and regulation across a broad spectrum of creative industries, from advertising and publishing to art, fashion, music, film and TV. Our practical approach means that you’ll learn about relevant theories, principles and concepts in real-world contexts and actively apply them – whether designing a communications campaign from a client brief for D&AD’s New Blood Awards or undertaking a ‘live’ consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction. You’ll benefit from our close links with a wide range of local arts and cultural organisations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political and corporate attitudes to media, entertainment and culture have changed over time and how form, content and distribution has been affected as a result. Applicable to activities which range from managing popular brands or copyright to acting as an agent for individual talent, specific publications or entertainment ventures, you’ll learn how to promote and control media within a turbulent economic, rapidly-developing environment. We’ll identify successful proactive management approaches, drawing on real-life examples including guest lectures from leaders, effective tools for solving leadership dilemmas and live industry case studies. At the same time, you’ll gain hands-on experience in our state-of-the-art Media Building, using industry-standard software and equipment to develop the creative skills and practices required for digital media and cultural production. You’ll also be studying at a university where you can immerse yourself in a wide range of creative and cultural events and societies, courtesy of ArtsKeele, giving you access to valuable networks of professional contacts. Other courses you might be interested in: MA Global Media and Culture MA Creative Writing PhD/MPhil Creative Writing This programme is designed to give you an in-depth understanding of global media production, of different business and management approaches and the capacity to manage these processes effectively within the creative economies. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.
Typical offer: 2:2 degree in any humanities or social science subject Additional criteria apply
Students living in
Domestic
£9,800 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£19,500 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£19,500 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
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