Course overview

Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.

• Examine successful marketing strategies and good management practice using an evidence-based approach.
• Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
• Understand how the global business environment works and how to manage business data, information and people.
• The January start for this course is condensed in Year 1.

Careers and opportunities

On successful completion of this course, you will be able to:

• Understand and apply marketing-related models, concepts and approaches, and articulate the strategic dimensions of marketing.
• Understand the legal, ethical and multi-cultural dimensions of global marketing.
• Appreciate the opportunities and challenges presented by the digital arena.
• Demonstrate a high level of numerical and digital literacy.
• Critically evaluate evidence collected from a variety of sources.
• Apply rational and analytical approaches to problem-solving, especially digital solutions.
• Present information and pitches effectively to a variety of audiences.
• Manage different stakeholder expectations within diverse organisations.
• Apply ethical principles while demonstrating social, cultural and global awareness.
• Work well independently, taking responsibility for your own actions, whilst engaging constructively in teamwork.

Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations, be equipped to contribute to the work of global brands and have a strong grasp of the importance of ethical behaviour in globalised marketing practice.