Global Business Management (Marketing)

Northumbria University, Newcastle

This innovative course allows you to top up your existing qualifications to an honour’s degree in two years full-time or three years sandwich, whilst benefiting from all that Northumbria University and the city of Newcastle has to offer.

This new course has been designed to give you the ideal balance between a broad understanding of how businesses operate globally in an increasingly competitive environment, balanced with specialist knowledge of marketing in an industry focused curriculum.

This course supports your academic skills development and employability opportunities while providing knowledge of contemporary business management models and frameworks while developing your expertise about the theory and practice of marketing.

The course includes a range of marketing modules such as market research and planning, responsible marketing strategy, and digital and data driven marketing. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability you will build your professional and practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public, and not-for-profit (NFP) sectors that underpin successful enterprise.

There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university.

How does this course set me up for my future career?

At the end of this course there are logical career paths into global business management, marketing, advertising, and PR, both in the UK and around the world. You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc. If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you will have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.The course includes the ‘Academic Skills and Employability’ module that will equip you with the knowledge and skills for academic success and long-term career development. As part of this you’ll explore your personality, values, abilities, and interests to make a well-informed career choice and develop a career plan.

Every module will play a role in developing and reinforcing the transferable attributes that are necessary for graduate employment: effective time management, excellent communication, good teamwork, and high-level analysis. In addition, our Careers and Employment Service will offer a range of workshops, one-to-one advice, and networking opportunities.

Mode of Study

2 years Full Time or 3 years with a placement (sandwich)/study abroad