This course has been designed to give you the ideal balance between a broad understanding of business, by developing your specialist knowledge in contemporary business management with an emphasis on marketing management. The business modules enhance your ability to think strategically and to evaluate how businesses operate globally in an increasingly competitive environment and equip you with managerial techniques skills in project management.

The course includes specialist modules in responsible marketing strategy and digital and data driven marketing. With a marketing specialism as part of your degree award, youll have an extra edge in employability.

Theres plenty of support for you to develop the academic study skills that are required. Whatever your background, well help you take the more critical, deeper, and research-informed approach thats needed for an honours degree at a UK university.

How does this course set me up for my future career?

At the end of this course there are logical career paths into global business management, marketing, advertising, and PR, both in the UK and around the world. You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc. If you decide to start up your own business, its good to know that the combined turnover of our graduates start-up companies is higher than that of any other UK university.

Whatever you decide to do, you will have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.

The course includes the ‘Career Development and Research Informed Learning module that will equip you with knowledge and skills for academic success and long-term career development. As part of this youll explore your personality, values, abilities, and interests to make a well-informed career choice and develop a career plan.

Every module will play a role in developing and reinforcing the transferable attributes that are necessary for graduate employment: effective time management, excellent communication, good teamwork, and high-level analysis. In addition, our Careers and Employment Service will offer a range of workshops, one-to-one advice, and networking opportunities.