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Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. MA Global Advertising and Branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. You’ll learn the theory and practice of advertising and brand
Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. MA Global Advertising and Branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign
With over 100 years of heritage at its Highfield Campus alone, the University of Southampton prides itself on its history and tradition, commitment to prestige, and student success.
The university is one of the original institutions that founded the UK’s Russell Group of prestigious, research-focused universities. Southampton is now ranked among the top 15 universities in the UK by the Complete University Guide 2022, and has been awarded the Queen’s Anniversary Prize three times.
The university is structured as five distinct campuses located across the cities of Southampton and Winchester in the UK, alongside one engineering-focused campus in Malaysia. Each campus is known for its particular character and community, alongside cutting-edge facilities and world leading specialisms.
The Faculty of Engineering and Physical Sciences at the University of Southampton is home to Chemical Engineering, Chemistry, Engineering, Electronics and Computer Science, Physics and Astronomy, and the Zepler Institute for Photonics...