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MA - Master of Arts
Istituto Marangoni London
Full Time
29-Jan-2024, 1-Oct-2024
15 months
Select a course option
MA - Master of Arts
Istituto Marangoni London
Full time
29-Jan-20..
15 months
Select a subject
Select a an exam type
Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing.
During the course, participants learn how to anticipate and respond to developments in media and communication. They explore the major theories and debates that dominate fashion communication and evaluate different techniques applicable in creating and understanding the role of ‘image’ in fashion, as well as analysing historical and contemporary references. Particular emphasis is placed on digital public relations within fashion houses: from customer management to the identification of key industry players and celebrities, and from fashion show organisation to the management of press days, and digital events. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also gain an advanced knowledge of creative writing processes encouraging their own vision and professional preparation for various roles in the fashion industry which foster innovation, entrepreneurial thinking and problem solving. The impact of digital technologies has changed the face of communication and this course looks at finding the right balance between different strategic and tactical activities, together with tools and media including viral platforms, online blogs, magazines and social media, working with influencer and using collaborations and video to engage with final clients and intermediaries. Along with professional direct links with fashion companies, industry projects and guest speakers all contribute to provide a detailed insight into the realities, and the opportunities, of fashion promotion and communication. This course is aimed at participants that have previous undergraduate level study or similar, or proven work experience completing the course with skills in media and promotion for the fashion and luxury industries, with the ability to apply key fashion communication channels and theories across all written and visual media campaigns. A strong attention will be given to debate how Fashion Brands are taking an active role in influencing consumers to act in a responsible way and engage them in environmental and social practices thanks to their sustainable communication.
Career opportunities
Students need to have an UK Bachelor's Degree with normally 2:1 or equivalent qualification.
Students living in
Domestic
£18,900 per year
Students from Domestic
January 2024: Enrollment fee: £4,400. England fees: £18,900. Oct 2024: England fees: £19,250, Enrollment Fee: £4,400
£28,000 per year
Students from EU
January 2024: Enrollment fee: £4,400. International fees: £28,000. Oct 2024: International fees: £28,450, Enrollment Fee: £4,400
£28,000 per year
Students from International
January 2024: Enrollment fee: £4,400. International fees: £28,000. Oct 2024: International fees: £28,450, Enrollment Fee: £4,400
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