Fashion Narrative - BA (Hons)

Glasgow School of Art

BA (Hons) Fashion Narrative at GSA is aimed at students who are fascinated by fashion concepts and aesthetics, taking a fresh approach to the way that fashion stories are told through text, image and display. GSA has a long-established, internationally renowned reputation for teaching in the field of design-led fashion and textiles. The ethos of the Fashion Narrative Programme embodies that spirit and tradition. Uniquely, it aims to position its graduates in roles that exist at the intersection of art and fashion, working towards futures that add value to the experience of enjoying fashion in culturally diverse and materially enriched ways. Students are encouraged to explore fashion’s relationship with craft traditions, contemporary art, performance, music, film and scenography as well as with societal and environmental concerns. They are asked to research and realise projects that establish, nurture and maintain authentic connections between designers, enthusiasts, collectors, communities, customers, brands and retailers. Verbal and textual communication skills are practised and refined in articles, scripts, interviews and other written content produced for print publication, online and social media platforms while core technical workshops focus on developing in digital skills associated with image and filmmaking. Students learn to work with archives, databases and collections, curating exhibitions for physical and digital contexts, working collaboratively with peers across GSA to explore and interpret ideas. Live briefs with external and industry partners help develop professional acumen – previously, students in the School of Design have worked with Loewe, Celine and Adidas amongst others. Students are eligible to apply for exchange opportunities with our worldwide institutional partners. The Programme aims to prepare graduates for employment in content and brand management, PR and event management, community engagement, art direction, journalism and curation.