This course will enable you to critically appraise the importance of social, technological and cultural dimensions of fashion marketing as applied to your personal practice and that of others.

You will develop advanced knowledge and understanding of communication strategies to build compelling experiences in the creation of products and services for customers.

The aim of this course is:
* To enable you to evidence awareness and relevance of your practice in relation to professional standards in fashion marketing.


* To develop innovative and imaginative approaches to the principles and processes critical to commercial and creative fashion marketing strategies.


* To experiment, expand and encourage progressive thinking in sustainable practices to meet future fashion industry opportunities and customer demands.


* To support the realisation of a major project that combines knowledge of advanced ideation and the application of creative, aesthetic, technical and analytical skills appropriate to the fashion and textiles discipline.


* Encourage confidence in your academic and creative potential through reflective practice and concept generation, mastering and challenging core fashion and textile knowledge and understanding through interweaving new concepts, materials and technologies.


This course will enable you to position yourself as an innovator and creative in both the niche and mass markets of the global fashion design and retail industry. You will achieve this by developing expertise in sustainable and ethical approaches to creative design, material futures and fashion promotion.

Additional Costs - Materials:
You will need to cover the cost of some printing of your work during the course. You will also need to supply your own materials for some aspects of your studies, which may include sketchbooks, general art materials, and some specialist materials and tools for the Major Project. The cost of these items in recent years has been approximately £500. However, given the nature of the Masters course, where your own project design is the driving focus for specific outcomes, these costs are approximations only. It may be that, depending on the nature of what you intend to produce, the costs may increase or decrease. The costs vary depending on the materials you choose, the specialist area you pursue and how you present your work.