The BA (Hons) Fashion Marketing and Communication course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion-related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local East London community or fashion brand. You will apply critical thinking strategies, as well as analyse and interpret data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative Suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced by brands such as Amazon, Asos, Fashion Minority Report, Never Fade Soho & That Gorilla Brand.We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students have enjoyed.We've seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses.It's a good bet that our dedicated fashion marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management and trend prediction.Three recent graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie and Marks & Spencer.