Fashion Business and Marketing BA (Hons)
University of Winchester
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.1) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

16-SEP-24

time
Duration

3 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Full time

Start date

16-SEP-24

Duration

3 Years

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Subjects

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Marketing
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Art & Design
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UCAS Tariff
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Access to HE Diploma
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GCSE/National 4/National 5
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T Level
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Location

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England
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Northern Ireland
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EU
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Course info

- Learn from a teaching team with fashion industry experience- Guest lectures from industry leading brands such as ASOS, WGSN and Patagonia- Opportunities for placements and internships- Study abroad in the USA and FranceIf you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you.Fashion Business and ...Read more

- Learn from a teaching team with fashion industry experience- Guest lectures from industry leading brands such as ASOS, WGSN and Patagonia- Opportunities for placements and internships- Study abroad in the USA and FranceIf you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you.Fashion Business and Marketing at Winchester focuses on the commercial face of the fashion-industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager.Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips.Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include: Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.Our well prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, writing and publishing, styling, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS..

Key stats

Marketing
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2024
77th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2024
96th
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
95%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£21,000
UK Marketing graduate salary
£22,000
What students say
A
Ali
29 Feb 24

There is a culture of embracing the love of learning, which is embodied by the staff...Read more

M
Madeline
28 Feb 24

Best is the teaching staff, worst is the time it takes to sort out any issues..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
IDP Connect

Entry requirements

Exam type

UCAS Tariff

UCAS Tariff:

104 - 120 Grades / Points required

Access to HE Diploma:

Not currently available, please contact university for up to date information.

GCSE/National 4/National 5:

Not currently available, please contact university for up to date information.

T Level:

M Grades / Points required

Not currently available, please contact university for up to date information.

We welcome applications from students who are completing an Access to Higher Education Diploma. We normally look for applicants to have studied a course that is in a similar subject and offers are usually made in line with our published tariff point range.

GCSE in English Language at grade 4 or C, or higher.

Not currently available, please contact university for up to date information.

Popular A-level subjects

Marketing

Top 5 A-levels taken by students who study this subject at uni.

Media Studies
24%
English Literature
20%
Drama
19%
Business Studies
17%
English Language
17%
HESA

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

£16,700 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£16,700 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Marketing reviews

Marketing
Marketing
A
Ali
29 Feb 24
Marketing BA (Hons)
There is a culture of embracing the love of learning, which is embodied by the staff....
Read more
M
Madeline
28 Feb 24
Marketing BA (Hons)
Best is the teaching staff, worst is the time it takes to sort out any issues...
Read more
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How Marketing students rated:

Student rating
( 4.4) 14 reviews
5 star
36%
4 stars
64%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.1) 821 reviews
5 star
27%
4 stars
58%
3 stars
13%
2 stars
1%
1 star
1%
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Uni info

University of Winchester
University of Winchester , Hampshire

The University of Winchester is a renowned educational institution with a 180-year history of academic excellence....

Student rating
( 4.1) View reviews
CUG ranking
96th
University of Winchester
Sparkford Road Winchester Hampshire SO22 4NR United Kingdom
Nearest train station: Winchester  0.4 miles away

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