Fashion Marketing and Consumer Behaviour BA (Hons)
University of the Arts, London
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( 3.9) View reviews

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

London College of Fashion

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Study mode

Full Time

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Start date

SEP-25

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Duration

3 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

London College of Fashion

Study mode

Full Time

Start date

SEP-25

Duration

3 Years

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Art & Design
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Marketing
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Course info

BA (Hons) Fashion Marketing and Consumer Behaviour provides a broad theoretical and practical base from which to launch your career in the fashion and marketing industries. Students will explore the reasons why consumers make purchase decisions and prioritise certain brands over others, and integrate market research techniques to uncover consumer insights.**What can you expect?** This course runs alongside our BA (Hons) Fashion Marketing. Whilst each course has its own specialism and distinct ...Read more

BA (Hons) Fashion Marketing and Consumer Behaviour provides a broad theoretical and practical base from which to launch your career in the fashion and marketing industries. Students will explore the reasons why consumers make purchase decisions and prioritise certain brands over others, and integrate market research techniques to uncover consumer insights.


What can you expect?

This course runs alongside our BA (Hons) Fashion Marketing. Whilst each course has its own specialism and distinct focus, there are areas of commonality, presenting opportunities for cross-course teaching and student collaboration. The Year One curriculum is shared across both courses. In Year two the specialisms emerge.You will be introduced to concepts of human behaviour, through investigations of how and why we buy fashion goods and services. You’ll also develop your data skills to understand how it can be used in decision-making and to understand consumer behaviour. Consumer Psychology will introduce you to the science behind consumer behaviour and the mental traits, states and processes that determine it.As well as your own individual work there are opportunities for collaboration with other students on group projects. You will gain invaluable experience by interacting with fashion industry professionals through guest speakers, industry visits and live industry projects.You will have the option of doing a placement year between the second and final year of the course. Successful completion of this placement year will give you an additional qualification. You will also have the opportunity to make contacts and build relationships within the industry.London College of Fashion (LCF) undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere.The course is based at High Holborn near the central London areas of Lincoln’s Inn Fields and Clerkenwell. Holborn is just a short walk away from The British Museum, Somerset House and the historic Leather Lane market. As well as many of LCF’s Fashion business courses, High Holborn is home to UAL’s Students’ Union and a show room space hosting student led exhibitions.


About London College of Fashion

London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. Through inspirational teaching we nurture the next generation of creative leaders and thinkers who work in responsible, analytical and ingenious ways. Our strategic commercial partnerships support local and global enterprise. Students benefit from our connections with industry and so does industry. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.

Key stats

Art & Design
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
23rd
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
29th
What students say
K
kassem
12 Apr 22
W
william
12 Apr 22

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
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Entry requirements

Exam type

A level

A level:

Not currently available, please contact university for up to date information.

Scottish Higher:

Not currently available, please contact university for up to date information.

UCAS Tariff:

Not currently available, please contact university for up to date information.

Access to HE Diploma:

Not currently available, please contact university for up to date information.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

Not currently available, please contact university for up to date information.

A total of 112 tariff points from two or more A-levels at C or higher.

112 UCAS tariff points from Scottish Highers (including at least one Advanced Higher subject).

112 tariff points from full Level 3 qualifications.

112 tariff points from the complete Access to HE Diploma.

DMM or higher in the BTEC National Extended Diploma.

Tuition fees

Students living in

England

£28,570 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

Accommodation Services - Halls of Residences - Brooke Hall - Number of Rooms - 104 studio rooms - Tenancy Length - 50 weeks - Price GBP 247.50 - GBP 270 per week

£28,570 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

Accommodation Services - Halls of Residences - Brooke Hall - Number of Rooms - 104 studio rooms - Tenancy Length - 50 weeks - Price GBP 247.50 - GBP 270 per week

£28,570 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

Accommodation Services - Halls of Residences - Brooke Hall - Number of Rooms - 104 studio rooms - Tenancy Length - 50 weeks - Price GBP 247.50 - GBP 270 per week

£28,570 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

Accommodation Services - Halls of Residences - Brooke Hall - Number of Rooms - 104 studio rooms - Tenancy Length - 50 weeks - Price GBP 247.50 - GBP 270 per week

£28,570 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

Accommodation Services - Halls of Residences - Brooke Hall - Number of Rooms - 104 studio rooms - Tenancy Length - 50 weeks - Price GBP 247.50 - GBP 270 per week

UCAS/IDP Connect

Latest reviews

Latest Fashion Marketing reviews

Fashion Marketing
Fashion Marketing
Fashion / Textiles / Clothing (Craft)
K
kassem
12 Apr 22
....
Read more
W
william
12 Apr 22
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Uni info

University of the Arts, London
University of the Arts, London , London

University of the Arts London (UAL) is an internationally renowned institution with a fantastic reputation for its courses in fashion...

Student rating
( 3.9) View reviews
CUG ranking
29th
University of the Arts, London
20 John Prince's Street London City Of Westminster W1G 0BJ United Kingdom
Nearest tube station: Goodge Street  0.3 miles away Nearest train station: Charing Cross   0.6 miles away
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