Curious about studying Fashion Marketing and Business Management - BA (Hons)at London Metropolitan University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Holloway Campus
Full Time
Sep 2026
3 Year
On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce. We're also sixth in the country for producing the most CEOs and managing directors, according to a study by Hitachi Capital Invoice Finance. Our business and management courses are ranked first for teaching quality in the Guardian University Guide 2023. Our Fashion Marketing and Business Management BA is accredited at level 6 by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course you'll gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.
The module provides a motivational context for the co-creation of knowledge pertaining to sartorial culture. The content addresses a range of historical moments in the development of a ?fashion system? and examines how the inter-relationships between these elements inform changes in dress styles and practices. The pedagogical aims are to raise student awareness and understandings of (i) the relationships with globalisation, (ii) the impacts of technology, (iii) the creative trajectories underpinning the discipline and (iv) to develop abilities to articulate the disciplines importance as a driver of contemporary culture. The key skills of academic reading & writing, analytical thinking and self-directed research are mobilised in completing assessment tasks predicated on constructively aligned learning outcomes. The learning experience complements that provided in other subject-specific modules and is designed to engage the whole of the Level 4 cohort together with international learners.
The module provides a motivational context for the co-creation of knowledge pertaining to the theoretical underpinnings of the discipline of fashion. The content addresses a range of models and frameworks for application to fashion artefact, image or idea. The pedagogical aims are to raise student awareness and understandings of the differentiated approaches to the disciple based on (i) sociological, (ii) mass media, (iii) material culture perspectives and (iv) to develop the intellectual abilities required to ?think through? fashion as an area of academic concern. The key skills of academic reading and writing, analytical thinking and self-directed research are mobilised in completing assessment tasks predicated on constructively aligned learning outcomes. The learning experience complements that provided in the other subject-specific modules and is designed to engage the whole of the Level 4 cohort together with international learners.
This Professional Practice module will enhance the students? understanding of what it means to be a business professional. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see.
In an age of mass communication we are constantly bombarded by messages through advertising, content marketing, editorial, programming and other forms via the press, television, radio, film, music and the internet. As such, the media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, potentially bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media and this module seeks to provide students with an insight into the media industry and also act as introduction to models and tools designed to enable them to engage in a more deeply informed debate on this constantly changing subject.
The module aims to provide an understanding of the theories of marketing and the practical application of the tactical tools of marketing in contemporary and technology driven organisations at local, national, regional and in a global context. In this module, students explore how different types of organisations deploy the marketing mix tools to implement their marketing strategy and to develop a competitive edge.
The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively. The challenges of managing in todays ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.
The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing.
The module provides a motivational context for the co-creation of knowledge pertaining to the commercial operation of the apparel industries. The content addresses a range of up-stream and down-stream processes fundamental to fashion business practice. The pedagogical aims are to raise student awareness and understandings of (i) the fabrication of fashion products (ii) the role of promotional strategies (iii) the retail ?brandscape? and (iv) to develop abilities to articulate how the sector identifies and categorises the taste communities/consumers of its creative outputs. The key skills of academic reading & writing, analytical thinking problem-solving, visual communication and self-directed research are mobilised in completing assessment tasks predicated on constructively aligned learning outcomes. The learning experience complements that provided in the other subject-specific modules and is designed to engage the whole of the Level 4 cohort together with international learners.
Effective marketing management requires the ability to understand consumer needs, influences and predict how consumers will behave within a given market situation. Marketers need an in-depth understanding and critical appreciation of customer responses to products, services and marketing offering. The module is designed to provide an in-depth and critical understanding of consumer insight and how it informs marketing practices. The module examines the various determinants of consumer behaviour, and introduces and examines the theories and influences of buyer behaviour and their application to managerial decision-making. In addition, the module builds on an appreciation of the market research processes methods and metrics used to gain consumer insight for informed effective marketing decisions.
The University has a policy that undergraduate students must, take a Work Based Learning (WBL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career.
The module seeks to provide a motivational learning experience and to stimulate the co-creation of knowledge pertaining to the processes of fashion buying, including how these are informed by and link to the practice of fashion merchandising along global supply chain networks. The module content addresses the various roles and responsibilities of these important players operating at all levels of the fashion business, from retailers of quotidian apparel through to couture labels. Discussion and analysis of both quantitative and qualitative approaches to fashion buying are designed to raise awareness of the inter-relationships between maximising profitability and meeting consumer expectations in a fast-changing business environment. The key skills of research, numeracy, analytical thinking, problem-solving, visual communication, academic reading & writing are mobilised in completing assessment tasks predicated on the modules constructively aligned learning outcomes. Content delivery builds on the academic scaffolding constructed earlier in the programme in order to provide students wishing to develop careers in the fashion business insights into commercial realities of the apparel sector.
This Work Based Learning module enables students to undertake a short period of professional activity either: part-time/vacation employment; work placement; not-for-profit sector volunteering or a professional/employer led project. Work Based Learning modules are designed to enhance students? personal and professional development and assist in preparing students for their future careers. The module aims to facilitate application and progression of knowledge and skills gained via the learners studies and wider life experience. Students will be introduced to a range of professional skills and techniques, including: reflective self-assessment; preparation for employment; being a critical employee and developing approaches for co-operative and collaborative working.
This module introduces students to fundamentals of the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives. The changing environment and impact of technology are explained as background for synthesis of the communications process.
The fashion industry operates in a dynamic environment resulting in a rapid change in the online retailing and service offering. Increasingly consumers are switching between channels in their purchasing of Fashion. The module will deal with a range of theoretical, practical techniques in understanding and researching the management of fashion on line retailing. The module examines the various factors, which influence on line customer journey, trends in multichannel approaches and strategies.
Consultancy is big business and the sector continues to experience strong growth. The UK consultancy industry alone employs more than 80,000 professionals and is worth an estimated 12 billion per annum; making it the second largest consultancy base in the world. Management consulting involves engaging with stakeholders to provide objective, specialist advice. It is concerned with diagnosing issues and inefficiencies, solving problems, improving performance and implementing solutions to deliver complex change, maximise growth and to create value for organisations.
This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity. It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.
International Fashion Strategy, Retail Motives, Theoretical Models, Entry Modes, International Management, International implications, Cultural Differences. The module covers the most recent developments in international fashion management, such as international management of resources, International procurement and sourcing, strategic marketing planning and international strategy. International Fashion Strategy differentiates itself from other level 6 planning and strategy modules in that it brings together knowledge from the fields of corporate strategy as well as international business; furthermore, it applies this combined knowledge to real-time fashion businesses.
The module seeks to present the latest developments in strategic marketing thinking and development of marketing plans. The module critically evaluates the linkages between strategic marketing planning and corporate planning, organisations marketing competencies in relation to competitive advantage, market performance, customers, competitors, product and service portfolios, current and future positioning and value proposition. It also applies appropriate analytical frameworks and techniques suitable for planning, implementation, measurement and evaluation of marketing plans.
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