This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.