Fashion Industry: Marketing, Buying and Promotion (with Foundation) - BA (Hons)

University of West London

Study our forward-thinking fashion industry degree at UWL, and we will help you become a skilled and industry-ready graduate who can combine creative business acumen with strategic and innovative thinking. Written in partnership with fashion industry experts and professionals, this BA (Hons) Fashion Industry: Marketing, Buying and Promotion degree has been developed in direct response to the needs of the rapidly changing and fast-paced global fashion market. Immersing yourself in London’s creative energy, the course is designed to cater for an industry that has developed an emphasis on digital skills, communication, and sustainable, socially responsible approaches to remain relevant. We pride ourselves on our strong industry links and on delivering a wide variety of industry guest lectures and live briefs. By collaborating with a range of industry clients, you will gain hands-on experience in developing creative and innovative outcomes to live industry briefs. As well as enjoying access to a wide variety of resources and facilities, you will receive tutoring in both small groups and one-to-ones, while shared-module work fosters a sense of community within the BA (Hons) Fashion Industry course.

This fashion industry course offers three pathways allowing you to specialise in the area you find most interesting. During the first year, you are encouraged to explore a variety of experiences through a selection of cross-disciplinary modules before choosing one of the following pathways:
• branding and marketing
• buying and management
• promotion and imaging.

On this BA (Hons) Fashion Industry: Marketing, Buying and Promotion course, your journey begins with an in-depth exploration of the fashion industry. At Level 4, you will be introduced to the fundamentals of marketing, buying, and promotion, before choosing one of the following specific pathways at the end of the year:
• branding and marketing
• buying and management
• promotion and imaging. This flexible structure allows you to discover your strengths before tailoring your degree to your career ambitions. We believe in learning by doing. To ensure you are industry-ready, the course is dedicated to developing live projects, and students are guaranteed work experience to bolster their CVs. With small cohort sizes, you will receive personalised mentorship from active professionals, keeping your education aligned with business realities. London is your classroom; you will visit trade events to gain vital insights, whilst visiting inspiring exhibitions and hearing from key speakers from the industry. Underpinned by sustainability, you will build a professional portfolio proving you are ready to work and flourish in the fashion industry.

A foundation year prepares you for study at undergraduate level and is the first step on your university journey. The skills and knowledge you acquire will stand you in good stead for your degree studies as well as your entry into the world of work. Over the course of an academic year, you will explore a range of subjects that will underpin your future studies, as well as enjoy full access to university facilities.