Fashion Communication & Industry Practice - BA (Hons)

Vogue College of Fashion

This industry-focused two-year degree programme offers a unique opportunity for you to learn about the fashion and media industries from within Vogue and Condé Nast, a global mass media company. Our BA (Hons) Fashion Communication & Industry Practice introduces you to communication concepts and industry practices specific to fashion, media, and the creative industries, including beauty and lifestyle. This multi-disciplinary course examines a range of areas that include: fashion marketing and promotion branding, business, and management fashion styling image-making photography, film, and creative direction graphic & digital design fashion magazines, media & journalism fashion campaign strategies and content creation The course covers essential theory and practice, offering you direct exposure to and interaction with industry professionals. The curriculum is designed to allow for flexibility so that the newest and emerging trends, philosophical debates, theoretical approaches, and industry practices can be integrated into your learning experience. The course encourages you to consider diverse attitudes and cultural viewpoints; recognising fashion’s role and significance in cultural, economic, global, local, and community contexts. The aim of this programme is to enable you to achieve a BA Honours Degree in Fashion Communication and develop your knowledge and understanding of industry practice, through learning and interaction with professionals within the fashion & media industries. The course allows you to explore both the strategic and the creative facets of the fashion and media industries, investigating how the two work in tandem. The aim is to accommodate those of you who prefer hands-on creative subjects such as styling, art direction, or image-making; as well as those of you who prefer taking a more strategic or business-minded approach, plus of course, those who want to look at fashion from both perspectives. The aims of the programme are to: Introduce you to the social, cultural, economic, and political histories from which fashion, media, and communication practices have emerged Provide a platform for debate, encouraging you to explore possible and likely scenarios for the future of the fashion and media industries, with a focus on the potential for systemic and positive change Develop your communication skills across a variety of media, with an emphasis on the understanding of both strategic and creative outputs Provide opportunities for you to develop key transferable skills in research and analysis, intellectual autonomy, creative thinking, innovation, and the production of creative and strategic outputs Enable you to develop knowledge and understanding of industry practice, through learning and interaction with professionals within the fashion, media, and associated industries Support you in determining your personal and professional strengths through critical reflection, with a view to identifying and pursuing a suitable career path within fashion, media, and related industries, or continuing with further study within Higher Education. At the College, we believe professional development is paramount throughout your degree. Our unparalleled industry links inform the curriculum and the project briefs students are set. The programme includes a "Collaborative Industry Project" module, which allows students to work on an industry brief set by a partner company. Previous industry project partners include Vogue, Louis Vuitton, Jaguar Land Rover, Estée Lauder, Condé Nast Contract Publishing, Modus PR, Manolo Blahnik, and GQ.