Create original content and eye-catching campaigns that mirror the marketing strategies and visual communication skills driving the global fashion industry.

Our BA (Hons) Fashion Communication and Promotion focuses on nurturing your creativity and confidence in expressing strong ideas using images and graphics. Youll blend analytical, editorial and marketing skills across a variety of media– such as graphic design, illustration, film, or photography. Youll create original and imaginative content for promotional campaigns, events, magazines and media across print and digital platforms.

Our course will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention. As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including market segmentation, branding and brand development, promotional strategies and competitor analysis.

From eye-catching logos to stunning advertisements, youll gain hands-on experience through live projects and follow in the footsteps of graduates who have undertaken internships with brands like Adidas, Vivienne Westwood and Vogue. There will be opportunities to collaborate with students from other Norwich courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry.

Why study with us

• Share the first-year curriculum with BA (Hons) Fashion Marketing and Business, allowing you to study shared core fashion fundamentals including fashion history, contextual awareness, branding, marketing and effective communication techniques.
• Engage with many topics, grasp complex concepts, and discover how to use new media and digital technologies for creative innovation in fashion communication and promotion.
• Explore both traditional and new media across a wide range of creative practices, with the potential to shape the future of the fashion industry and contribute to the emergence of entirely new creative roles.
• Consider fashion communication from conceptual and commercial perspectives, explore a diversity of products and markets and develop an understanding of the interconnected global nature of the industry.
• Explore graphic design and digital content creation, experiment with fashion styling, photography, moving image and asset design.
• Consider the impact of sustainability and develop forward-thinking ideas to affect social change through fashion ventures.
• Examine the theory and practice of fashion trends and trend forecasting, marketing and branding and explore the world of fashion publications.