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Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Sandwich
01-OCT-24
4 Years
Select a course option
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Sandwich
01-OCT-24
4 Years
Select a subject
Select a an exam type
In a media-dominated world, being able to communicate and connect with consumers through different media techniques or channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries. This three year full time Fashion Business, Communication & New Media course provides a broad education in contemporary communication channels, including online tools, video, and printed media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. Understanding the relationship between product, consumer target and market placement is key to producing a successful media communication proposal.This dynamic fashion course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks. They understand the philosophy, growth and importance of social media in business, and learn how platforms such Facebook, Instagram, Pinterest, and Twitter are used to represent an organisation, promote a product or a brand, and are powerful tools in connecting with consumers by creating a loyal following. The course focuses on editorial skills for PR and press activity including fashion writing and copyediting, as well as media planning, creative direction and fashion shooting – perfectly balancing traditional and new media communication activity. Via the study of semiotics participants analyse the world of verbal and non-verbal communication, learning how to take simple gestures and turn them into influential promotional conversations.This course is part of the fashion business study pathways. With fashion business as the core subject, participants specialise in the chosen area of interest (communication & new media), positioning themselves as an industry expert with a specific and highly sought after professional profile.This course is also available as a BA (Hons) four year course (including placement sandwich year)-*.
Exam type
A levelA level:
BB Grades / Points required
Scottish Higher:
BBB Grades / Points required
UCAS Tariff:
80 Grades / Points required
Access to HE Diploma:
D:0,M:0,P:0 Grades / Points required
International Baccalaureate Diploma Programme:
26 Grades / Points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):
H4,H4,H4,H4 Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
MMP Grades / Points required
Not currently available, please contact university for up to date information.
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Pass
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Students living in
England
£16,600 per year
Students from England
This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£16,600 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£16,600 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£16,600 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£16,600 per year
Students from Channel Islands
This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.
£24,400 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
£24,400 per year
Students from International
This is the fee you pay if you are an International student. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.
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