Fashion Business and Marketing BA (Hons)
University of Winchester
Student rating
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( 4.1) View reviews

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Different course options
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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

SEP-25

time
Duration

3 Years

Course info

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Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site

Study mode

Full Time

Start date

SEP-25

Duration

3 Years

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Subjects

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Art & Design
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Marketing
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Exam type

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UCAS Tariff
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Access to HE Diploma
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T Level
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Location

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England
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Scotland
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Wales
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Northern Ireland
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Channel Islands
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Course info

- Learn from a teaching team with fashion industry experience- Guest lectures from industry leading brands - Gain dynamic and cutting-edge skills relevant to the current fashion landscape - In your final year, you have the option to complete a dissertation, undertake a consultancy project or work placement, or launch a start-up- We tend to favour workshop-style sessions over lectures and you will have the opportunity to apply cutting-edge knowledge and skills to real life scenarios. Live ...Read more

- Learn from a teaching team with fashion industry experience- Guest lectures from industry leading brands - Gain dynamic and cutting-edge skills relevant to the current fashion landscape - In your final year, you have the option to complete a dissertation, undertake a consultancy project or work placement, or launch a start-up- We tend to favour workshop-style sessions over lectures and you will have the opportunity to apply cutting-edge knowledge and skills to real life scenarios. Live briefs, simulations, role play and live case studies will be used to recreate workplace conditionsDo you dream of creating iconic campaigns for major brands that echo through time, of innovating new pathways into sustainable fashion, or of making your mark with your own independent fashion brand? Our future-focused course has digital skill development, analytics and problem solving embedded and has your employability and industry links integrated into every module.Our Fashion Business and Marketing course produces industry-ready graduates with the practical skills, ethical awareness and digital acumen needed to thrive in a rapidly evolving fashion landscape. As part of the Department of Marketing, Design and Immersive Technologies within the University of Winchester Business School, you will focus on fashion business management, fashion marketing and communications and brand innovation. You will gain a comprehensive understanding of the fashion industry, its key components, the marketing strategies employed within it, plus emerging trends, all of which prepare you to become industry experts and thought leaders. Our modules foster a deep appreciation for sustainability and ethical practices within the fashion industry ensuring you are well-prepared to contribute to the growing movement of regenerative fashion and conscious consumption. In recognition of the ever-evolving digital landscape, we place a significant focus on digital marketing and emerging trends in the fashion industry. Navigate the digital world, harnessing its potential for effective marketing and communication strategies, thereby staying ahead in the dynamic fashion landscape. With an emphasis on employability, we provide students with real-world experiences and opportunities to connect with industry professionals. Our programme has links with a range of current industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. You will also have the opportunity to attend occasional field trips as part of your course.A Personal Development Plan (PDP) is embedded into each year of study and will enhance your academic, personal and professional growth. Your PDP will set your agreed goals which could be developing your soft skills such as communication, teamwork and leadership; creating a roadmap to support your career aspirations, for example identifying internships and work experience; or planning out your opportunities for networking. Your PDP ensures you will receive continuous support tailored to your individual needs to enhance both your academic performance and career readiness.Before moving on to the final year, you may choose to spend a year on a placement in a business relevant to your ambitions.

Key stats

Art & Design
WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
84/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
41st
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
103rd
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
95%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£21,000
UK Marketing graduate salary
£22,000
What students say
A
Ali
29 Feb 24

There is a culture of embracing the love of learning, which is embodied by the staff...Read more

M
Madeline
28 Feb 24

Best is the teaching staff, worst is the time it takes to sort out any issues..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
IDP Connect

Entry requirements

Exam type

UCAS Tariff

UCAS Tariff:

104 - 120 Grades / Points required

Access to HE Diploma:

Not currently available, please contact university for up to date information.

T Level:

M Grades / Points required

Not currently available, please contact university for up to date information.

We welcome applications from students who are completing an Access to Higher Education Diploma. We normally look for applicants to have studied a course that is in a similar subject and offers are usually made in line with our published tariff point range.

Not currently available, please contact university for up to date information.

Popular A-level subjects

Marketing

Top 5 A-levels taken by students who study this subject at uni.

Media Studies
24%
English Literature
20%
Drama
19%
Business Studies
17%
English Language
17%
HESA

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Marketing reviews

Marketing
Marketing
A
Ali
29 Feb 24
Marketing BA (Hons)
There is a culture of embracing the love of learning, which is embodied by the staff....
Read more
M
Madeline
28 Feb 24
Marketing BA (Hons)
Best is the teaching staff, worst is the time it takes to sort out any issues...
Read more
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How Marketing students rated:

Student rating
( 4.4) 14 reviews
5 star
36%
4 stars
64%
3 stars
0%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.1) 836 reviews
5 star
27%
4 stars
58%
3 stars
13%
2 stars
1%
1 star
1%
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Uni info

University of Winchester
University of Winchester , Hampshire

The University of Winchester is a renowned educational institution with a 180-year history of academic excellence....

Student rating
( 4.1) View reviews
CUG ranking
103rd
University of Winchester
Sparkford Road Winchester Hampshire SO22 4NR United Kingdom
Nearest train station: Winchester  0.4 miles away

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