Events Management - BA (Hons)

Bournemouth University

Digital communications are a central part of all marketing activity and the knowledge of digital marketing communications strategies are an essential skill in today’s event marketing industry. This unit explores the digital and social media landscape and digital brand presence.

This unit aims to introduce you to the principles of ethical and safe event management within the context of event governance. Safe events refers to the promotion of an environment that prioritises the wellbeing, safety, and integrity of attendees, employees and other stakeholders. You will be encouraged to consider what is involved in designing inclusive and sustainable events in a safe and ethical manner.

The aim of this unit is to introduce you to project management knowledge, together with an understanding of the role and responsibilities of different stakeholders. You will evaluate a range of techniques that are available for effective project management in the context of organisational change and complexity.

The aim of this unit is to enable you to experience the practical implementation of setting up a live event, whilst exploring concepts and theories relevant to event management. To accomplish this, you will explore issues such as strategic planning, risk management, budgeting and finance, cultural diversity, issues of sustainability for the Event Industry. Using the skills introduced to you in Level 4, you will work as a team with an external client to run a live event that fully meets their objectives.

This unit aims to extend your understanding of marketing, providing a critical understanding of the role and application of consumer behaviour within marketing and the wider organisation, as well as providing opportunities for critical analysis of contemporary issues in consumer behaviour.

This unit aims to respond to calls from the UN Principles for Responsible Management Education (PRME) to develop “the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.” It provides you with an awareness of issues that are affected by business practice in the context of globalisation and seeks to develop your values of responsible manager/ global citizen.

Business Events are a dynamic and fast-changing sector of the events industry. The aim of the unit is to develop your understanding of the complexities of the business events sector, and give you a sound underpinning of the nature, significance, scope, and opportunities that business events face.

The aim of this unit is to provide you with an understanding of the principles, applications, and unique challenges associated with the management of Esports (players, teams, leagues, events). The unit is designed to help you interpret and critically analyse how key concepts can be applied to various levels of Esports.

This unit explores in detail the nature of the contemporary tourist experiences with reference to underpinning psychological, social and cultural influences. The dynamic nature of the experience is a central theme and the unit examines how wider global social and cultural changes are reshaping the experiences of tourists.

This unit aims to provide you with the skills and knowledge to facilitate effective financial planning, monitoring and control mechanisms in industry. The unit will develop your confidence in handling quantitative data, as well as problem solving, numeric and analytical skills.

The aim of this unit is to equip you with the knowledge, skills, and reflective practices necessary to enhance your personal and professional growth for a career in the sports or events industry. Through a combination of theoretical insights and practical application, you will develop critical competencies in self-assessment, career planning, leadership, and interpersonal communication.

You’ll complete a (minimum) 30-week supervised work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment.

In this unit, you'll develop leadership skills for a service-based organisation in a complex and dynamic environment. You'll learn to apply and evaluate theories in an events context, and the material you present will be relevant for understanding and using strategies in other markets.

An opportunity to apply management theories and techniques to global markets. This will equip you for careers in event organisations operating overseas. You'll develop events proposals that meet international clients' criteria and work for a complex variety of stakeholders.

You will complete a piece of independent work that involves the collection, interpretation, analysis and appropriate presentation of data, and the ability to relate the key findings to existing knowledge and understanding within the subject area.

The aim of this unit is to enable you to consider a range of issues relating to the strategy, policy, governance, leadership to plan, develop, manage, market and evaluate successful sport organisations, sport programmes and sport events that are used to address contemporary societal challenges. You will develop a critical understanding and awareness on how contemporary practices such as sustainability impact on sport and event management.

This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles.

A key component of the provision for both domestic and international visitors and includes historic, natural, man-made and contemporary attractions. This unit will explore the range of issues that influence both the development and management of visitor attractions both in the UK and other countries. This option unit aims to develop your awareness, understanding and appreciation of the principles and practices relating to the development and management of visitor attractions.

This unit is particularly for students with a strong interest in embarking on a career that involved some element of fashion, equipping you with a broad awareness and appreciation of how the fashion industry is evident within all areas of the business.

On this unit you will develop a systematic understanding of the nature, diversity and features of sport tourism, while developing a detailed knowledge of the changing demands for sport tourism, the supply structures and an examination of its impacts and responses of both sport, event and tourism providers.

This unit aims to enable you to build on opportunities to create new businesses or transform existing ones by undertaking entrepreneurial activities. The unit will encourage you to be effective entrepreneurs by looking at business and personal skills needed to start a business and critical factors in the survival if start-ups and reasons for failure.

As a key sector of the creative and cultural industries and as a recording and performance-based product, music is a key element in the composition and delivery of events. This unit aims to provide a broad understanding and awareness of the music industry, the marketing and consumption of the music product, and its intersection with events. It explores music as an industry, a cultural phenomenon, and a consumption experience.

An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations.

This unit develops your understanding of concepts and theories of crisis and disaster management and their relevance for the travel and tourism, hospitality and events sectors. You will participate in several disaster simulation exercises, providing insights into the conduct of disaster management.

You will be equipped with the knowledge and skills to apply advanced, data-driven sales and marketing principles and strategies within the dynamic and competitive sports industry. Students will explore the unique characteristics of sport as a product and service, analyse sports consumer behaviour and evaluate sales and marketing approaches tailored to diverse stakeholders; including, fans, sponsors, and organisations.

You will explore the complex relationships between food, culture and travel within an international context, and from commercial and social perspectives, reflecting on aspects of critical food studies and debating a wide range of relevant topics.