The course

This course is designed for individuals who wish to pursue a career as an entrepreneur, whether that be starting a new organisation or developing entrepreneurial and innovative projects within existing organisations. You will be equipped with specialist and in-depth understanding of entrepreneurship and innovation together with practical skills, enhancing your employability.

The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management. The content of this course is continually updated to reflect contemporary issues and areas of interest, such as family business management, entrepreneurship and consultancy, and social entrepreneurship.

On graduating you will have a critical understanding of entrepreneurship and innovation research, an appreciation of the impact of entrepreneurship and innovation and the processes and practices at every level. You will look at venture creation, innovation, consultancy, financial planning, entrepreneurial marketing, social entrepreneurship and family business management.

Our course is enriched with the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in many cases, highly innovative business.

As a student of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your potential.

• Excellent position to be a successful business owner or manager by gaining a deep understanding of entrepreneurship and innovation, coupled with a practical set of skills and the beginning of an effective business network.
• Flexibility to tailor your studies to suit your specific areas of interest, such as marketing communications, e-business and accounting..
• Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Teaching & assessment

The courses are interactive, usually offering a lecture-style background of key theories and principles in the first part, and more practical activities, exercises and group discussions in the second part of the lectures. Guest lectures are invited in different classes to give students a real-world experience on entrepreneurship. Participation from students in the classroom is a key principle for learning.

Assessment

Assessment is carried out by a variety of methods. In the classroom, you will engage in a number of activities, simulations, case-study discussions and presentations where you will receive instant feedback from your lecturers.

Formal assessments include coursework in the form of individual or group assignments, but also presentations, posters, or digital media content creation depending on the course. Examinations are towards the May exam period and in-class test could take place during the last weeks of each course.

Your future career

On graduating with a Masters degree in Entrepreneurship from Royal Holloway you will be highly employable and have a variety of career paths available, including: product development/research, business planning, growth and operations/strategic management in existing businesses, creating new businesses, providing business support and advice or specialising in entrepreneurship policy, research and education. You will also have a solid foundation to continue PhD studies.