Economics & Marketing - BA (Hons)

University of Strathclyde

Study with usUse key economics concepts and models to better understand real-world problemsDevelop excellent analytical and problem-solving skills that are highly valued by employersGain the ability to explain complex data in simple terms to a diverse audienceBenefit from the opportunity to take part in student competitions to win paid internshipsWhy this course?Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.AssessmentThe majority of classes involve a final unseen exam which is normally at the end of the semester. This is usually supplemented by individual and/or group coursework.You’ll normally have one opportunity to be re-assessed for a failed class. For exams, this usually takes place during the summer.Assessment methods are varied and also include business reports, case studies, essays, presentations, individual and group projects, learning journals and peer assessments.