The Doctor of Business Administration (DBA) at Robert Gordon University is a professional doctorate providing dynamic, research-based views of real management issues. You will have the opportunity to blend the latest academic thinking with business knowledge, skills and practice, enabling a significant contribution to the enhancement of professional practice. A DBA is equivalent to a PhD but more applied in nature. This course is designed to generate new knowledge and understanding which will contribute to enhancing the policies and practices of modern management. You will have the opportunity to undertake research in one or more of the following areas: Corporate Communications, Sales and Marketing Finance, Accounting and Corporate Governance Human Resource Management and Organisational Behaviour Entrepreneurship and the Performance of SMEs Leadership and Strategic Management Environmental and Operations Management Public Policy and Not-for-Profit Studies Tourism, Hospitality and Retail Management Technology, Innovation and e-Business.