Our Digital Media, PR and Advertising BA is ideal for those who want to explore the commercial aspect of marketing communications and consumer culture. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. Youll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience.

The course starts with a shared first year, where you will study alongside students on the other Digital Media BA pathways in Media Production, Communication and Journalism. Together youll study the broad principles of digital media to produce a portfolio of digital content, develop your research skills and gain a critical understanding of core academic concepts. Youll gain skills in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society.

At the end of your first year, youll have the choice to continue with Digital Media, PR and Advertising or change to another pathway on the course to reflect your interests and aspirations.

In your second and third year, youll build on your practical skills and conceptual insights. Youll develop advanced digital production skills and learn to create and pitch strategies and content for different media platforms and contexts. These include multimedia formats, for a range of different audiences and organisational contexts and responding to client and employer objectives and briefs.

You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year or expand your educational experience by studying aboard between Years 2 and 3.
Programme recognition
This course is delivered through a partnership with BAFTA albert Education, which provides staff and graduates with the tools and techniques needed to learn about environmentally responsible working practices and their professional relevance. The partnership will help students develop knowledge about sustainability, carbon footprinting and planet placement in programmes.
Course accreditation
The course is accredited by the Public Relations Consultants Association (PRCA).
Careers
Digital skills are among the most sought after in graduates. As a result, our students are ideally placed to build successful careers across both the private and public sector.
Job roles
Advertising account planner/buyer
Digital Marketing Executive
Entertainment publicist
Integrated communications planner
Internal communications manager
Marketing communications
Public affairs consultant
Public relations consultant
PR officer
Social media manager
Social media strategist
Graduate employers
Graduates from this course will be able to find employment in a wide range of sectors and professions, including government and the not-for-profit sector as well as the creative industries.

Our graduates are able to work independently as well as collaboratively in roles that demand advanced communication and research skills, such as consultancy, research, administration and management. The programme also enables graduates to continue on to further postgraduate study.

Graduates from our media and communication courses have found employment at organisations including:

BBC TV News, Online and World Service
Elle Magazine
Financial Times
ITN
McKinsey Consulting
Ogilvy
Royal College of Art
Sky TV and Online
The Guardian