Our Digital Media Production BA is a practical course focusing on media production, web design, commercial radio and audio storytelling. The course has been specifically designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience. The course starts with a shared first year, where you will study alongside students on the other Digital Media BA pathways in Communication, Journalism, Public Relations and Advertising. Together you’ll study the broad principles of digital media to produce a portfolio of digital content, develop your research skills and gain a critical understanding of core academic concepts. You’ll gain skills in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. At the end of your first year, you’ll have the choice to continue with Digital Media Production or change to another pathway on the course to reflect your interests and aspirations. In your second and third year, you’ll build on your practical skills and conceptual insights. You’ll develop advanced digital production skills and learn to create and pitch stories and content for different media platforms and contexts. These include multimedia formats, for a range of different audiences and with a focus on content in audio and visual formats  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year or expand your educational experience by studying aboard between Years 2 and 3.