Digital Media is a vibrant and crucial field that fuels social change and ignites creative expression in today’s world. Our Digital Media BA covers a diverse range of topics - from Data and Design to Social Media Cultures, and from Content Creation to Audience and User Research - offering you a comprehensive blend of critical, creative, and professional approaches. You will gain the critical tools, innovative insights, and cutting-edge techniques necessary to both understand and shape the ever-evolving digital media landscape throughout your career.

Delve into the theory behind digital media, exploring the critical frameworks and methods that reveal its profound impact on society, while also honing the creative and professional skills necessary to produce compelling digital content across various formats. This dual approach empowers you to become a thoughtful and responsible digital citizen, capable of making a positive impact on individuals and communities through your work.

Our Digital Media degree is structured around three core elements:

the study of critical theories related to digital media industries, technologies, and cultures

the analysis and research of digital platforms and content

and the hands-on creative practice of digital media content creation.

You will explore how these areas interconnect, gaining insights into how knowledge in one influences the others, fostering a holistic understanding of the digital media ecosystem.

As a Digital Media student, you will acquire the expertise to navigate the digital media industry with professionalism, ethical integrity, and responsibility. The programme also offers flexibility, allowing you to tailor your degree through a selection of optional core modules. These modules enable you to broaden your understanding of various career pathways or to actively engage with the world beyond Keele-whether through a work placement, client-based projects, or collaborative efforts to deliver successful festivals or events.

This thoughtfully designed curriculum strikes a perfect balance between theoretical and practical learning, offering opportunities to gain invaluable industry experience through placements. Digital Media at Keele will not only prepare you for a successful career in the media industry, but also equip you with the skills and knowledge to excel in related fields.

Graduating with a degree in Digital Media will equip you with a wide range of creative, practical and critical skills. You will benefit from the use of digital communication tools and platforms, enabling you to demonstrate your theoretical and practical skills gained throughout the programme.

Digital and social media employment are growing sectors and on this programme, you will explore the skills required for a variety of careers across industries, paving the way for possible roles in content creation, communication and the creative arts.

You may wish to explore the following careers:

Web design

Marketing/PR

Social Media Management

Campaign Management

Content Creation

Videography

Photography

Broadcasting

Journalism

Television

IT

Business

Education

Foundation year

Studying a Foundation Year, for whatever reason, offers an alternative route to Keele, and provides a unique opportunity to better prepare for your chosen degree. That extra year of study can improve your academic skills, expand your subject knowledge and, perhaps most importantly, build your confidence.

Duration of study

3 years or 4 years with international or placement year