Digital Marketing
Aston University, Birmingham
Student rating
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Different course options
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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

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Location

Main Site

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Study mode

Sandwich

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Start date

SEP-26

time
Duration

4 Years

Course info

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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Location

Main Site

Study mode

Sandwich

Start date

SEP-26

Duration

4 Years

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Marketing
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Access to HE Diploma
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England
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Course info

**Launch your digital marketing career with industry skills, real-world experience, and professional qualifications.****Course description**The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer ...Read more


Launch your digital marketing career with industry skills, real-world experience, and professional qualifications.


Course description

The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer Marketing.You will develop strong analytical, communication, and strategic decision-making skills, with a focus on innovation and ethical practice. The programme includes a compulsory placement year, offering valuable experience to enhance employability for a digital agency environment. With a balance of academic and practical application, this course prepares you to become an adaptable, forward-thinking marketer in a global digital economy. Whilst at university, you will have the opportunity to complete the CIM Certificate in Professional & Digital Marketing and will graduate with exemptions at Level 6.


Key course benefits

- Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation- Professionally accredited – Throughout the programme the CIM Certificate in Professional & Digital Marketing will be embedded, with the option for you to achieve the professional qualification whilst studying- Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)- Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)- Top 100 in Europe - We've been ranked 17th in the UK and 97th in Europe (Financial Times European Business Schools ranking 2024)- Global Top 100 - Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings By Subject 2025)


Course details


Modules

For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/


Assessment method

For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/

Key stats

  UCAS
WUSCA ranking:
WUSCA student ranking
These are the 2026 rankings, based on ratings given by past and current students.
68/91
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2026
16th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2026
44th
What students say
M
Marcos
18 Dec 25

its..Read more

Entry requirements

Access to HE Diploma:

D21M24 Grades / Points required

Not currently available, please contact university for up to date information.

Tuition fees

Students living in

Domestic

£9,790 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if you live within Domestic. Please note, this fee has been confirmed.

This is the fee you pay if you live within Domestic. Please note, this fee has been confirmed.

£9,790 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,790 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,790 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,790 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£23,500 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

UCAS/IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
M
Marcos
18 Dec 25
its...
Read more
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How Digital marketing students rated:

Student rating
( 4.0) 1 reviews
5 star
0%
4 stars
100%
3 stars
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How all students rated:

Student rating
( 4.2) 1,402 reviews
5 star
38%
4 stars
50%
3 stars
11%
2 stars
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Uni info

Aston University, Birmingham
Aston Triangle Birmingham B4 7ET United Kingdom
Nearest train station: Birmingham Moor Street  0.3 miles away
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