CourseSummary

Succeed in a digital world, explore current digital technologies, innovate, and create digital campaigns. From day one you develop the key skills to become a digital marketing expert. In your first year, you will explore digital marketing fundamentals in a practical context.

In the second year, you will become specialised in using digital marketing techniques. Open and explore the digital marketers toolkit, such as social media, mobile and emerging technologies.

In your final year, you will look at the future of digital marketing, build your professional portfolio by producing an original supervised project in a digital marketing subject of your choice, as well as exploring other specialisms such as digital branding and content marketing.

How You'llLearn

This course is delivered in three terms of ten weeks each. In each term, you will study 40 credits comprised of one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon the level of study and the complexity of the material being taught.

This course is delivered through a mix of in-person lectures and workshops.

You should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the Universitys VLE, tutorial time with staff, using the Universitys library, working with peers and preparing work for assessment.

Teaching will be delivered by experienced academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits where appropriate.

There will be a broad range of assessment methods used throughout the Digital Marketing course so that you are exposed to the different types of tasks you might encounter in the workplace.

These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessments, reflective reviews, and evaluation reports. In some modules, you will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare you for graduate-level employment.