Digital Marketing with Events Management - BA (Hons)

Abertay University

The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting.

is designed to make you highly appealing to future employers.

, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits.

We'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events. Our students graduate work-ready, with a passion for innovation, teamwork and creative thinking.

You can tailor your studies to suit your interests and career plans. This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.

Our Business Management courses ranked

(NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: -

(National Student Survey 2023). -

(The Times/Sunday Times Good University Guide). -

(Guardian Good University Guide 2021).