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Bachelor of Arts (with Honours) - BA (Hons)
Abertay Campus
Full Time
SEP-25
4 Years
Select a course option
Bachelor of Arts (with Honours) - BA (Hons)
Abertay Campus
Full Time
SEP-25
4 Years
Bachelor of Arts (with Honours) - BA (Hons)
Main Campus
Full Time
SEP-26
4 Years
Bachelor of Arts (with Honours) - BA (Hons)
Main Campus
Full Time
SEP
4 Years
Bachelor of Arts (with Honours) - BA (Hons)
Main Campus
Full Time
SEP-25
4 Years
Select a an exam type
The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting.
This strong mix of digital marketing and event management skillsis designed to make you highly appealing to future employers.
Outstanding work placements & study abroad optionsFocussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits.
Successfully completing the course takes you partway towards a professional CIM qualification.We'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events.Our students graduate work-ready, with a passion for innovation, teamwork and creative thinking.
A flexible degreeYou can tailor your studies to suit your interests and career plans.This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
Top 3 in Scotland for overall student satisfactionOur Business Management courses ranked
top 3 in Scotland for overall student satisfaction(NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: -
Scotland's Top Modern University - Student Satisfaction(National Student Survey 2023).-
UK University of the Year 2021 - Teaching Quality(The Times/Sunday Times Good University Guide). -
UK Top 10 - Student Satisfaction & Teaching(Guardian Good University Guide 2021).
Exam type
A levelA level:
CCC Grades / Points required
Scottish Higher:
BBBC Grades / Points required
Scottish Advanced Higher:
BBB Grades / Points required
HNC (BTEC):
D Grades / Points required
HND (BTEC):
D Grades / Points required
International Baccalaureate Diploma Programme:
27 Grades / Points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):
H3,H3,H3,H3 Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
MMM Grades / Points required
Scottish HNC:
Pass Grades / Points required
Scottish HND:
Pass Grades / Points required
T Level:
Pass (C and above) Grades / Points required
To include a literate subjectEntry into Year 2 with BBB to include Business Studies plus one other literate subject
To include a literate subject at B
Entry into Year 2 to include Business Management plus one other literate subject
Business - entry into Year 2
Business - entry into Year 2
To include a literate subject at S5 or H4
To include a literate subject
Business (all pathways)Entry into Year with DDD Business
Entry into Year 2 with an HNC in one of the following:-Advertising & PR - Graded Unit BBusiness - Graded Unit BBusiness: Administration & IT - Graded Unit BBusiness: Management & Leadership - Graded Unit BBusiness: Marketing & Public Relations - Graded Unit BEvents Management - Graded Unit BHospitality Management - Graded Unit BHospitality Operations - Graded Unit BManagement & Leadership - Graded Unit BMarketing - Graded Unit BMarketing Communications - Graded Unit BSupply Chain Management - Graded Unit BTravel & Tourism - Graded Unit BEntry into Year 1 with an HNC in one of the following:-Accounting - Graded Unit BAdministration & IT - Graded Unit BFashion Business - Graded Unit BHuman Resource Management - Graded Unit BMusic Business - Graded Unit BRetail Management - Graded Unit BSocial Science - Graded Unit B
Entry into Year 3 with an HND in one of the following:-Advertising & PR - Graded Unit BBusiness - Graded Unit BBusiness: Administration & IT - Graded Unit BBusiness: Management & Leadership - Graded Unit BBusiness: Marketing & PR - Graded Unit BEvents Management - Graded Unit BMarketing - Graded Unit BEntry into Year 2 with an HND in one of the following:-Administration & IT - Graded Units BBEvents Management - Graded Unit BHospitality Management - Graded Unit BHospitality Operations - Graded Unit BHuman Resource Management - Graded Unit BRetail Management - Graded Unit BSocial Science - Graded Unit BSupply Chain Management - Graded Unit BTravel & Tourism - Graded Unit BEntry into Year 1 with an HND in one of the following:-Music Business - Graded Unit B
in Core Component.Education & Early YearsLegal ServicesFinanceAccountingManagement & AdministrationAgriculture, Land Management & Production
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this fee has been confirmed.
£1,820 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.
£15,000 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.
£15,000 per year
Students from International
£15000 Per year
