Digital Marketing with Data Analytics MSc
Coventry University
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Qualification

MSc - Master of Science

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Location

Coventry University

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Study mode

Full Time

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Duration

1 year

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Qualification

MSc - Master of Science

Location

Coventry University

Study mode

Full Time

Start date

JAN

Duration

1 year

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Qualification

MSc - Master of Science

Location

Coventry University

Study mode

Part Time

Start date

JAN

Duration

2 years

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Marketing
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Computer Science
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Course info

Course overviewEnhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, preparing you for a successful career in marketing with specialisation in digital marketing with data analytics.The MSc Digital Marketing with Data Analytics reflects the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development.Gain the knowledge, skills sets (cognitive, ...Read more

Course overview

Enhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, preparing you for a successful career in marketing with specialisation in digital marketing with data analytics.

The MSc Digital Marketing with Data Analytics reflects the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development.

  • Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
  • Develop a high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
  • Apply to study our Digital Marketing and Data Analytics MSc with Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way (additional fees apply).

Careers and opportunities

On successful completion, you will be able to:

  • Critically analyse and apply digital marketing technologies to problem-solving and decision-making processes within various organisational contexts.
  • Effectively manage the evolving consumer behaviour by questioning current marketing practices and employing digital methodologies to building successful online presence.
  • Systematically appraise and apply appropriate digital solutions and metrics from various sources for data analysis to meet the requirements of contemporary organizations and report information on business performance.
  • Act analytically, reflectively, innovatively, and creatively to respond to current trends and contemporary marketing challenges by utilising relevant theoretical, methodological, and technical knowledge and appropriate cognitive, practical, and transferable skills.
  • Synthesise theories and practical examples using data analytics to critically evaluate digital business models and produce contemporary marketing plans to facilitate the digital customer journey and business opportunities for organisations in the global digital era.
  • Critically debate current knowledge to respond to key trends, complex real-business scenarios, and contemporary marketing issues with the use of digital tools, marketing methodologies and digital measurement techniques.
  • Diagnostically illustrate CMI Strategic Management and Leadership skills to actively present knowledge, skills, and behaviours to drive digital business activities by building self-confidence and keeping up to date with the latest digital/management trends and best practice.

The course aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development. The course intends to educate you to become a marketer of the future and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide a number of contemporary tools for success.

Key stats

Marketing
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
60th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
67th
What students say
V
Vimal
20 Nov 24

Great support..Read more

I
I
22 Feb 23

I love the community that Coventry has and how welcome it made me feel...Read more

Entry requirements

A second class honours degree (2:2) or equivalent in a relevant subject.

Tuition fees

Students living in

Domestic

£15,400 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£20,050 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£20,050 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
Marketing
V
Vimal
20 Nov 24
Digital Marketing Management MSc
Great support...
Read more
I
I
22 Feb 23
Digital Marketing Management MSc
I love the community that Coventry has and how welcome it made me feel....
Read more
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How Digital marketing students rated:

Student rating
( 4.1) 14 reviews
5 star
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4 stars
50%
3 stars
7%
2 stars
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( 4.2) 1,554 reviews
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46%
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Uni info

Coventry University
Priory Street Coventry Warwickshire CV1 5FB United Kingdom
Nearest train station: Coventry  0.4 miles away

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