Course overview

Enhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, preparing you for a successful career in marketing with specialisation in digital marketing with data analytics.

The MSc Digital Marketing with Data Analytics reflects the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development.

• Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
• Develop a high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
• Apply to study our Digital Marketing and Data Analytics MSc with Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way (additional fees apply).

Careers and opportunities

On successful completion, you will be able to:

• Critically analyse and apply digital marketing technologies to problem-solving and decision-making processes within various organisational contexts.
• Effectively manage the evolving consumer behaviour by questioning current marketing practices and employing digital methodologies to building successful online presence.
• Systematically appraise and apply appropriate digital solutions and metrics from various sources for data analysis to meet the requirements of contemporary organizations and report information on business performance.
• Act analytically, reflectively, innovatively, and creatively to respond to current trends and contemporary marketing challenges by utilising relevant theoretical, methodological, and technical knowledge and appropriate cognitive, practical, and transferable skills.
• Synthesise theories and practical examples using data analytics to critically evaluate digital business models and produce contemporary marketing plans to facilitate the digital customer journey and business opportunities for organisations in the global digital era.
• Critically debate current knowledge to respond to key trends, complex real-business scenarios, and contemporary marketing issues with the use of digital tools, marketing methodologies and digital measurement techniques.
• Diagnostically illustrate CMI Strategic Management and Leadership skills to actively present knowledge, skills, and behaviours to drive digital business activities by building self-confidence and keeping up to date with the latest digital/management trends and best practice.

The course aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development. The course intends to educate you to become a marketer of the future and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide a number of contemporary tools for success.