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MSc - Master of Science
Teesside University
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
Teesside University
Full Time
SEP-25
1 year
MSc - Master of Science
Teesside University
Full Time
JAN
16 months
MSc - Master of Science
Teesside University
Part Time
SEP-25
2 years
Select a an exam type
Course overview
Our MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.
You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process
You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.
Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.
The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.
Top 3 reasons to study digital marketing with us:
Professional accreditation
This course is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years’ experience helping marketers reach the next level in their career by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice. Students taking an IDM accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing.
How you are assessed
You are assessed by a range of formative and summative assessment methods to suit the demands and requirements of the applied nature of the programme. These include case study analysis, presentations, self-diagnostic assessments, reflective reports and a research proposal and associated dissertation.
You must be an honours graduate of any discipline, with a minimum of a 2.2 obtained from a recognised university, or hold an equivalent professional qualification acceptable to Teesside University Business School.
Students living in
Domestic
£6,710 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£17,000 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£17,000 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.