Digital Marketing MSc
Teesside University
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Qualification

MSc - Master of Science

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Teesside University

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Full Time

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Start date

SEP-25

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Duration

1 year

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Qualification

MSc - Master of Science

Location

Teesside University

Study mode

Full Time

Start date

SEP-25

Duration

1 year

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MSc - Master of Science

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Teesside University

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Full Time

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Duration

16 months

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Qualification

MSc - Master of Science

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Teesside University

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SEP-25

Duration

2 years

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Marketing
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Course info

Course overviewOur MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning processYou examine the disruptive nature of ...Read more

Course overview

Our MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.

You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process

You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.

Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.

The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.

Top 3 reasons to study digital marketing with us:

  • Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.
  • Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.
  • United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.

Professional accreditation

This course is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years’ experience helping marketers reach the next level in their career by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice. Students taking an IDM accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing.

How you are assessed

You are assessed by a range of formative and summative assessment methods to suit the demands and requirements of the applied nature of the programme. These include case study analysis, presentations, self-diagnostic assessments, reflective reports and a research proposal and associated dissertation.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
6/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
38th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
100th
What students say
K
Kavya
01 Mar 24

Nothing..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

You must be an honours graduate of any discipline, with a minimum of a 2.2 obtained from a recognised university, or hold an equivalent professional qualification acceptable to Teesside University Business School.

Tuition fees

Students living in

Domestic

£6,710 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£17,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£17,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Digital marketing reviews

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Digital marketing
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K
Kavya
01 Mar 24
Digital Marketing MSc
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How Digital marketing students rated:

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( 5.0) 1 reviews
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( 4.2) 693 reviews
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Uni info

Teesside University
Teesside University Middlesbrough Tees Valley TS1 3BX United Kingdom
Nearest train station: Middlesbrough  0.2 miles away

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