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MSc - Master of Science
Strand Campus
Full Time
SEP-25
1 year
Select a course option
MSc - Master of Science
Strand Campus
Full Time
SEP-25
1 year
MSc - Master of Science
Main Site
Full Time
SEP-25
1 Year
Select a subject
Select a an exam type
Throughourprogrammeyou'lldiscoveramultifacetedperspectiveonDigitalMarketingfor'successinthecontemporaryworld.Theworldisincreasinglydigital.In'sucha'setting,digitaltechniquesaremorethaneverimportantinmarketingandagrowingdemandforemployeeswhohavenecessaryknowledgeand'skillstoemploythesetechnologies'strategically.Thisprogrammeistheoryandresearchdrivenand'seekstodevelopthecriticalandanalyticalcapabilitiesoftheparticipants.Itaimstoprovideyouwithknowledgeof'strategicandtacticaluseofdigitalmarketinganditsimportanceinaglobalmarketplace.Youwillbeabletoappreciatedifferenttheoreticalbasesformarketingdecisionsandhowcurrentresearchisapplicableto'suchdecisionsinadigitalbusinessenvironmentwhilebeingmindfulof'socialresponsibilityand'sustainability.
OurDigitalMarketingMScprogrammeistheoryandresearchdriven.It'seekstodevelopthecriticalandanalyticalcapabilitiesoftheparticipantsthroughrigorousacademic'study.Theprogramme,recognisingtheimportanceofdigitalmarketinginthebusinessworld,aimstoprovideyouwithknowledgeofboth'strategicandtacticaluseofdigitalmarketing.Itwillenableyoutoexploredifferentaspectsofdigitalmarketingincludingdigitalconsumerbehaviour,digitalmarketingcommunications,analytics,branding,'socialmediamarketing,andneuromarketingamongothers.Youwillbeabletoappreciatedifferenttheoreticalbasesformarketingdecisionsandhowcurrentresearchisapplicableto'suchdecisionsinadigitalbusinessenvironmentwhilebeingmindfulof'socialresponsibilityand'sustainability.TheCharteredInstituteofMarketing(CIM)hasawardedKingsCollegeLondonaGraduateGatewayagainsttheMScinDigitalMarketing.Inordertotakethisup'studentsmustpasstheMScwithamarkof50%ormoreand'sendevidenceofgraduationtotheCIMmembership.
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree in any subject with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. We welcome applications from applicants with non-Business degrees.
Students living in
Domestic
£19,020 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£33,450 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£33,450 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
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