This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills.

• Master digital marketing strategies, data analytics and customer journey mapping.
• Gain practical experience through real-world case studies and live projects.²
• Enhance your leadership and critical thinking skills.

Why you should study this course

• Industry-relevant curriculum: learn the latest digital marketing tools and techniques.
• Practical experience: gain real-world experience through live projects with London-based organisations.
• Career development: enhance your leadership and analytical skills.
• Networking opportunities: study in London and connect with industry professionals through guest speakers and events. (Subject to availability.)
• Advanced learning technologies: benefit from online learning environments and access to resources like LinkedIn Learning.
• Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement.

Accreditation and professional recognition

Chartered Institute of Marketing (CIM)

This course is subject to Chartered Institute of Marketing (CIM) course accreditation approval for the 2025/26 intake as well as being part of the CIM Accredited Degree scheme at no additional cost. Coventry Universitys accreditation with CIM is reviewed annually, with the current course mapped to meet the awarding body's requirements. If this course's accreditation changes, we will seek to notify applicants by the end of April 2025 at the latest.

What you'll study

In today's digital age, marketing professionals need a data-driven approach and strong leadership skills. This course empowers you with both. Gain practical experience, master the latest tools and develop your strategic thinking. Graduate ready to lead digital marketing initiatives and drive business growth in any organisation.

Careers and opportunities

Successful graduates may seek positions as a:

• Digital marketing manager: overseeing all digital marketing activities to enhance brand visibility and achieve business goals.
• SEO specialist: optimise websites and content to improve search engine rankings and drive organic traffic.
• Social media strategist: develop and execute engaging social media campaigns to build brand awareness and foster online communities.
• Content marketing manager: create and distribute valuable, relevant content to attract and engage target audiences.
• PPC manager: manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.
• Data analyst: collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.