Digital Marketing Management is an exciting, fast-moving and critical area of business management. In this course you will acquire a knowledge of contemporary Digital Marketing tools and techniques, including Marketing strategy, Digital Marketing, search engine and social media marketing, Marketing consultancy, web development and design, search engine optimisation (SEO), big data, branding, sustainability, consumer behaviour, and ethical influence and responsibility.

A practical and practice-based programme, this course will equip you with the agile, reflexive and critical thinking skills which are vital for success in modern organisations. You will develop practical skills in areas such as Digital Marketing, managing Marketing budgets and pricing, and communication skills, the majority of which will be underpinned by real life business engagement.

The course is based around four core pillars of digital business, sustainable business, innovative business and responsible business and you will explore the practical and theoretical aspects of Digital Marketing management through these themes giving you an immersive experience which will result in a thorough understanding of the challenges and opportunities faced by organisations in the 21st century.

On this course, you will have the opportunity to undertake a year’s placement in the workplace between Level 5 and Level 6. Completing a Sandwich Placement will equip you with networking, team-working, time management and personal skills required by modern business and will acquaint you with the customs and norms of a real business.