Digital Marketing Management MSc
Coventry University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

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Qualification

MSc - Master of Science

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Coventry University

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Qualification

MSc - Master of Science

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Coventry University

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Full Time

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MAY-25

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1 year

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Qualification

MSc - Master of Science

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Coventry University

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JAN

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MSc - Master of Science

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Coventry University

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Qualification

MSc - Master of Science

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Coventry University

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Part Time

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MAY-25

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2 years

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Qualification

MSc - Master of Science

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Coventry University

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Online

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MAY-25

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1 year

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Qualification

MSc - Master of Science

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Coventry University

Study mode

Online

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JAN

Duration

1 year

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Marketing
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Course info

OverviewStudied on campus or 100% online, the MSc Digital Marketing with Data Analytics is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.The course examines various aspects of contemporary marketing issues from a digital perspective with students having the option to undertake an extended professional practice within a marketing-related business unit. This course aims to ...Read more

Overview

Studied on campus or 100% online, the MSc Digital Marketing with Data Analytics is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.

The course examines various aspects of contemporary marketing issues from a digital perspective with students having the option to undertake an extended professional practice within a marketing-related business unit. This course aims to provide students with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skill sets preparing you for a successful career in marketing and offering you specialization in digital marketing with data analytics.

Extended Professional Practice

This course offers the option of undertaking Extended Professional Practice. Our Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving you the opportunity to undertake a longer internship* or project as part of your course.

You will have the opportunity to gain a deeper understanding of how businesses operate, how to apply theory to real-world scenarios, and how best to prepare you for the world of business with confidence.

Our Talent Team are here to support you in securing an extended placement with the right employer. Whether you are looking to join a small business or a large organisation, the team will work with you to help you achieve your internship goal.

Course information

The MSc Digital Marketing with Data Analytics aims to deliver a strong academic and practical grounding in core marketing subjects such as marketing management and planning, creativity and brand storytelling, and buyer behaviour, as well as a more focused and specialised approach to subjects such as data analytics, digital transformation and new media communications. The course enables high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.

Career prospects

The MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability and continuous career development.

The MSc Digital Marketing with Data Analytics aims to educate you to become marketers of the future and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide a number of contemporary tools for success.

Key stats

CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
60th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
67th
What students say
V
Vimal
20 Nov 24

Great support..Read more

I
I
22 Feb 23

I love the community that Coventry has and how welcome it made me feel...Read more

Entry requirements

A second class honours degree (2:2) or equivalent in a relevant subject. There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

Tuition fees

Students living in

Domestic

£15,400 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£20,050 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£20,050 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
Marketing
V
Vimal
20 Nov 24
Digital Marketing Management MSc
Great support...
Read more
I
I
22 Feb 23
Digital Marketing Management MSc
I love the community that Coventry has and how welcome it made me feel....
Read more
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How Digital marketing students rated:

Student rating
( 4.1) 14 reviews
5 star
36%
4 stars
50%
3 stars
7%
2 stars
7%
1 star
0%

How all students rated:

Student rating
( 4.2) 1,554 reviews
5 star
38%
4 stars
46%
3 stars
14%
2 stars
1%
1 star
1%
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Uni info

Coventry University
Priory Street Coventry Warwickshire CV1 5FB United Kingdom
Nearest train station: Coventry  0.4 miles away

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