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MSc - Master of Science
Coventry University
Full Time
JAN
1 year
Select a course option
MSc - Master of Science
Coventry University
Full Time
MAY-25
1 year
MSc - Master of Science
Coventry University
Full Time
JAN
1 year
MSc - Master of Science
Coventry University
Part Time
JAN
2 years
MSc - Master of Science
Coventry University
Part Time
MAY-25
2 years
MSc - Master of Science
Coventry University
Online
MAY-25
1 year
MSc - Master of Science
Coventry University
Online
JAN
1 year
Select a an exam type
Overview
Studied on campus or 100% online, the MSc Digital Marketing with Data Analytics is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.
The course examines various aspects of contemporary marketing issues from a digital perspective with students having the option to undertake an extended professional practice within a marketing-related business unit. This course aims to provide students with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skill sets preparing you for a successful career in marketing and offering you specialization in digital marketing with data analytics.
Extended Professional Practice
This course offers the option of undertaking Extended Professional Practice. Our Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving you the opportunity to undertake a longer internship* or project as part of your course.
You will have the opportunity to gain a deeper understanding of how businesses operate, how to apply theory to real-world scenarios, and how best to prepare you for the world of business with confidence.
Our Talent Team are here to support you in securing an extended placement with the right employer. Whether you are looking to join a small business or a large organisation, the team will work with you to help you achieve your internship goal.
Course information
The MSc Digital Marketing with Data Analytics aims to deliver a strong academic and practical grounding in core marketing subjects such as marketing management and planning, creativity and brand storytelling, and buyer behaviour, as well as a more focused and specialised approach to subjects such as data analytics, digital transformation and new media communications. The course enables high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
Career prospects
The MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability and continuous career development.
The MSc Digital Marketing with Data Analytics aims to educate you to become marketers of the future and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide a number of contemporary tools for success.
A second class honours degree (2:2) or equivalent in a relevant subject. There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.
Students living in
Domestic
£15,400 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£20,050 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£20,050 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.