Digital Marketing Management MSc
Coventry University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

Want to know what it's like to study this course at uni? We've got all the key info, from entry requirements to the modules on offer. If that all sounds good, why not check out reviews from real students or even book onto an upcoming open days?

Different course options
4 options available
academic-cap
Qualification

MSc - Master of Science

location-pin
Location

Coventry University

beaker
Study mode

Full Time

calendar
Start date

JAN

time
Duration

1 year

Course info

Select a course option


Qualification

MSc - Master of Science

Location

Coventry University

Study mode

Full Time

Start date

MAY-25

Duration

1 year

SELECT

Qualification

MSc - Master of Science

Location

Coventry University

Study mode

Full Time

Start date

JAN

Duration

1 year

SELECTED

Qualification

MSc - Master of Science

Location

Coventry University

Study mode

Part Time

Start date

MAY-25

Duration

2 years

SELECT

Qualification

MSc - Master of Science

Location

Coventry University

Study mode

Part Time

Start date

JAN

Duration

2 years

SELECT

Subjects

Select a subject


Marketing
SELECTED

Exam type

Select a an exam type


Location

Select student location


Domestic
SELECTED

EU
SELECT

Rest of World
SELECT

Course info

OverviewMarketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and ...Read more

Overview

Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process. Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.

By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing.

Career prospects

Embedded employability is a key focus for this course with a range of initiatives for you to have the opportunity to demonstrate applied learning and continued professional development, including the use of authentic assessments.

Upon successful completion, you should also be prepared for any potential future career in digital marketing, with course content covering the practicalities of managing digital campaigns, through to the skills needed to lead teams and harness disruptive technology to drive business growth.

You will have the opportunity to study a final project based on either a research-based project or an industry-based consultancy project. This should provide you with flexibility to develop different pathways for future employability or further study. Internships as part of the Project module are subject to availability and a competitive application and selection process, meeting any applicable visa requirements, and additional fees may apply. This also applies to further study opportunities.

You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities (subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply). The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.

Key stats

CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
60th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
67th
What students say
V
Vimal
20 Nov 24

Great support..Read more

I
I
22 Feb 23

I love the community that Coventry has and how welcome it made me feel...Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Tuition fees

Students living in

Domestic

£15,400 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£20,050 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£20,050 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
V
Vimal
20 Nov 24
Digital Marketing Management MSc
Great support...
Read more
I
I
22 Feb 23
Digital Marketing Management MSc
I love the community that Coventry has and how welcome it made me feel....
Read more
Review breakdown
University rating
University rating
Students' union
Societies and Sports
University halls
Facilities
Lecturers and teaching quality
Local life
Career prospects
Student support
Location
Campus look and feel
Student life
Course rating
Course content
Work placements and internships
Tutor contact time
Subject facilities
University location
Cost of living
Safety
Public transport
Part-time work opportunities
Graduate employment opportunities
Diversity
Location
Safety
Room allocation
Internet/wifi
Value for money
Property management

How Digital marketing students rated:

Student rating
( 4.1) 14 reviews
5 star
36%
4 stars
50%
3 stars
7%
2 stars
7%
1 star
0%

How all students rated:

Student rating
( 4.2) 1,554 reviews
5 star
38%
4 stars
46%
3 stars
14%
2 stars
1%
1 star
1%
Search reviews that mention

Uni info

Coventry University
Priory Street Coventry Warwickshire CV1 5FB United Kingdom
Nearest train station: Coventry  0.4 miles away

Find a course

  • Undergraduate
  • HND / HNC
  • Foundation degree
  • Access & foundation
  • Postgraduate